Qualitative research

Qualitative research is research that mainly focuses on a deeper analysis of a phenomenon, using special research techniques that allow a better and more accurate understanding of the phenomenon under study. They focus on facts, measurement of data, most often answer the questions of what how much, how strongly, how often, in what part. The purpose of qualitative research – is to find out what people think how they act in a certain way, what values, beliefs, patterns, thinking patterns are behind the judgments they express or manifest certain behaviors. This research is used to gain new information to better understand the aspect being analyzed. Researchers, conducting in-depth research, collect data, on the basis of which hypotheses are collected , then the data is analyzed. When undertaking qualitative research, the researcher should try to understand the studied organization and the prevailing behavior in it by learning about the people involved , their values, symbols, emotions, etc. They are based on a conversation with the respondents , which gives them ample opportunity to speak freely.

Qualitative research (market research) is a type of research aimed at obtaining information about products, services and entire markets. For this purpose, data is collected from consumers themselves and detailed survey techniques are used. Conducting in-depth research allows companies and organizations to understand consumer behavior, motivations and needs. These surveys use a variety of techniques, including in-depth interviews, focus groups and observations aimed at understanding consumer attitudes, opinions, needs and actions. Market research can be conducted to determine whether a product is able to meet market demands, and how it should be modified to be successful. Qualitative research is particularly useful for companies that want to understand their customers and better tailor their products to their needs. This research allows companies to study consumer reactions to products, changing trends and market needs. The research also allows researchers to determine how their products are perceived in the market and how they should be tailored to meet consumer needs.

Fieldstat – our research company professionally deals with qualitative research of focus groups, individual interviews. Focus groups work well in any field of implementation where we need to penetrate deeper into the thoughts of consumers. We are experts in the implementation of qualitative research based on the technique of group, individual interviews. We offer you a live online preview of the FGI process so you are 100% sure of the highest quality of the collected material. Fieldstat specializes in qualitative research services. Our offer includes a wide range of research techniques, including group interviews, individual interviews, observation, narrative analysis and ethnographic research. Our goal is to provide clients with information and knowledge that will help them better understand and meet the needs of their customers.