Agricultural market research provides a better understanding of the needs and requirements that farmers have for the machinery, feed, fertilizers and products they use on a daily basis, and can help to better understand market needs, identify new product and service opportunities, and understand the competition. Market research in the agricultural industry covers a wide range of activities.
Agricultural market research can help a company identify new opportunities and introduce highly efficient products and services. Market research can also help companies increase profits and be successful in the long term. Agricultural market research can also help reduce the risks associated with introducing new products or services. Agricultural market research can also help identify potential customers, create effective marketing and advertising, introduce new products and services, and strengthen customer loyalty. Agricultural market research can also help increase public engagement and understanding of customer needs. Agricultural market research is the key to success for any agricultural business. Market research in the agriculture industry is very important from the point of view of modern agricultural policy so important are technological and agrotechnical advances that directly affect the efficiency of this branch of the economy. Market research in the agriculture industry includes reports on agricultural machinery and also agricultural machinery market size, market value, market trends, market share of various players and profiles of major players. Market research in the agriculture industry is carried out through qualitative research as well as quantitative marketing research. The report also includes a brief overview relating to Polish agriculture and a description of legal regulations related to, for example, importing agricultural goods or machinery into Poland. Agricultural market research allows companies to better understand the market and adapt their product and service to consumer needs.