Advertising tests

Mapa Polski

What they are

Ad testing is a market research method that involves conducting special surveys, studies and observations to understand how consumers respond to advertisements. Ad testing aims to both measure consumer interest in ads and understand how ads affect consumer perceptions and behavior.

Send inquiry

Advertising testing research process

An advertising test type study is an extensive process that is used to evaluate the effectiveness of a given advertisement. This study helps companies determine whether their advertising is effective, what its strengths are and what elements can be improved. The ad testing study begins with the preparation of the target group. The target group should be selected to reflect the profile of the customers targeted by the advertisement. The target group is then introduced to the ad, and their reactions are monitored. The next step in an ad testing study is an interview. In this stage, participants are asked to answer a series of questions about the ad. These questions include how often they viewed the ad, what emotions the ad evoked in them, and what steps they took after viewing it. After the interview is completed, all the data is analyzed. Participants are then asked to give their opinions on the ad. Depending on the results, the company may decide to modify or completely change the ad. An ad testing study is an important tool that helps companies choose the best way to present their product or service. Through interviews and data analysis, an ad testing study helps companies determine how to effectively reach their target audience.



If you are looking for an effective advertising testing tool, take advantage of Fieldstat’s offer. We are a professional market research team that will help you determine whether your advertising is effective, and what can be done to improve it. We offer a wide range of ad testing tools, including surveys, conceptual studies, observations and A / B tests.

Application and testing methods for advertising

Ad testing is a process that allows companies to test the effectiveness of an ad before it goes to market. Ad testing is an important tool in the market research process, as it allows companies to assess how effective their advertising will be and whether it is likely to have the desired effect. Studies like ad testing can be done in a variety of ways. One popular way is to survey users, who express their opinions about the ad after viewing it. Another way is to track product sales after the ad is launched. Often companies use conversion tests to see how many people visit a website or store after seeing an ad and how many people complete a transaction. Based on these results, the company can evaluate the effectiveness of its advertising and make any changes. Ad testing is especially important for online advertising because it helps companies optimize their ads so that they are more effective and help increase sales. It also allows companies to optimize advertising costs, as this way they can eliminate ineffective ads and focus on effective ones. Ad testing is an essential tool for companies that want to succeed in the advertising industry.



Fieldstat offers professional market research and advertising effectiveness testing. Ad testing is a process that allows you to effectively determine whether or not an ad is effective in increasing brand awareness. Through ad testing, you can better understand the perception of your brand. Research conducted by Fieldstat will provide you with very detailed information about your advertising. You will get a solid report that will allow you to better understand how your advertising is reaching your target audience.

Advantages of advertising testing

Ad testing offers a number of benefits to the market research industry. First, ad testing allows companies to better understand how their advertising affects consumer behavior and perceptions. Second, ad testing helps companies identify the most effective elements of advertising and focus on them. Third, ad testing allows companies to assess how their advertising affects sales and profitability metrics. Fourth, ad testing is a tool that fits perfectly into the ad creation process, allowing companies to better understand how to effectively use their advertising budget. Fifth, ad testing can help companies identify the best methods to communicate with consumers and use them in their advertising campaigns. Ad testing is an important step in the process of creating an effective advertising campaign, and the market research industry can benefit from its use.

The path of cooperation

This is how you can work with us
Contact Us by phone or email, in further steps we will guide you through the implementation process.
We will build a research methodology tailored to the project, implement the survey, and handle the analysis.
You will receive a comprehensive report on the survey that solves your methodological problem.

Frequently asked questions

Do you offer ad testing?

Yes, we offer a wide range of advertising testing services, including concept testing, image testing, quality testing, pricing testing and attention-getting testing.

How long do your ad tests last?

Our ad testing typically takes 2 to 3 weeks, depending on the size and complexity of the study.

What kind of results are provided after the study is completed?

The results of the study are provided in the form of a report containing a summary of the study results, conclusions and recommendations.

Are there any limitations on the sample size of ad tests?

There are no restrictions on sample size. We can adjust the sample size to meet your needs.

What are the costs of the ad testing service?

The cost of our services is determined on an individual basis and may vary depending on the size and complexity of the study. We will be happy to discuss the details with you to determine a quote.

If you’re looking for a way to effectively test ads, check out Fieldstat. It’s a convenient market research tool that allows you to create and display surveys, study user demographics, monitor competitors, and much more. Test your ads in Fieldstat to realize the full potential of your ad campaigns.