An advertising test type study is an extensive process that is used to evaluate the effectiveness of a given advertisement. This study helps companies determine whether their advertising is effective, what its strengths are and what elements can be improved. The ad testing study begins with the preparation of the target group. The target group should be selected to reflect the profile of the customers targeted by the advertisement. The target group is then introduced to the ad, and their reactions are monitored. The next step in an ad testing study is an interview. In this stage, participants are asked to answer a series of questions about the ad. These questions include how often they viewed the ad, what emotions the ad evoked in them, and what steps they took after viewing it. After the interview is completed, all the data is analyzed. Participants are then asked to give their opinions on the ad. Depending on the results, the company may decide to modify or completely change the ad. An ad testing study is an important tool that helps companies choose the best way to present their product or service. Through interviews and data analysis, an ad testing study helps companies determine how to effectively reach their target audience.