The implementation of market research in the Car Clinics industry can take various forms. It can be a survey, as well as an observation or experiment. Before starting the survey, define the purpose of the study and describe its scope. Then the methodology of the study should be defined, selecting the appropriate tools and procedures. Once all the necessary information has been approved and provided to the client, data should be collected. This can be a telephone interview, an in-home interview, a control group interview, questionnaires or observation. Appropriate tools, such as questions, questionnaires, surveys or scripts, should also be prepared before conducting the study. Once all the data has been collected, analysis follows, which can be done using tools such as tables, charts, statistics and analytical techniques. All of this data can be integrated with external data, such as demographics, competitor data or other data. Once the data analysis is complete, a report should be compiled and a presentation prepared for the client. The report should include conclusions drawn from the study and recommendations and suggestions for action. Thus, the implementation of market research in the Car Clinics industry requires meticulous planning, careful selection of tools and methods, and detailed data analysis. The results in the form of a report or presentation are extremely important for the client to properly use the results of the survey to implement effective business actions.