FMCG market research undoubtedly makes it easier for new companies to enter the market by providing critical insights that guide decision making. A sales or customer service department should be willing to conduct or commission such a survey. The first and most important thing is to find out the detailed opinion of customers on a given topic. Not only is the opinion of the product’s design important, but also the cost to customers. If a company has already launched its product, market research can be used to find out what has worked so far and what needs to be changed. They also provide information about products that have not yet hit the market and which are worth investing in, and how proper production and distribution should be carried out. In the case of the FMCG market, companies offering products in the aforementioned business sector must constantly adapt their product list to customer preferences. To do this, companies must use the right tools. These include ongoing market research. Usually these research projects use qualitative methods and techniques. Especially if we want to know as much as possible about the customer and the product. These include methods such as IDI (individual in-depth interviews), FGI (focus group interviews), Mystery shopping/shopper. They are expensive and quite lengthy, but give valuable results. However, it is also worthwhile to use a quantitative research method so that the results are translated to all current and potential customers. Here you can choose between CAPI (traditional computer surveys), CATI (telephone surveys) and CAWI (online surveys). These research methods are essential for new product development, ensuring that companies can effectively measure and enhance consumer insights, product offerings, and overall market appeal. The results of the FMCG sector research project are used to formulate, monitor and implement the company’s operations strategy. Through the survey, it is also possible to create and test the effectiveness of the marketing tools used to conduct the survey. The information must be fully reliable so that company managers are not misled when making key decisions. Fieldstat research agency has many years of experience in conducting the above-mentioned types of surveys, and the qualified team is eager to take on new challenges.
