CATI Research are telephone surveys supported by a computer program. (Computer Assisted Telephone Interviewing), one of the research methods used in quantitative research. The main purpose of this technique is to collect information from the respondent during a telephone interview. This conversation is conducted according to a programmed scenario of questions. CATI surveys are used in a wide range of social, marketing or public opinion research.
CATI Research in Poland have applications in many fields. First of all, they are widely used for marketing research. They can be used to collect data on consumer attitudes, preferences and buying behavior. They can also be used to collect data on satisfaction with a product or service and the impact of advertising on brand perception. These surveys are also widely used in social research. They are also used to collect data on social attitudes, opinions, beliefs and social behavior. CATI surveys are ideal for opinion research on politics, social issues, international relations and many other topics. Telephone surveys are also used in scientific research. They can be used to collect data on social phenomena, causes and effects of various problems, trends and changes in society.