Quantitative research

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Quantitative research is a research method that uses numbers and statistics to gather reliable information about the market and consumers. This research involves surveys, interviews, online research, focus tests and even monitoring consumers over the Internet. Quantitative research provides the opportunity to collect a large amount of information, which is then analyzed to produce reliable conclusions.


Quantitative research methods

Use of quantitative research

Quantitative surveys are used to understand consumer behavior toward products and services. They enable companies to understand consumers’ needs and preferences, as well as their level of satisfaction. They can be used for many purposes, including comparing consumer demographics and geographies to determine which target groups are most likely to take a particular action. Quantitative surveys can also be used to identify trends in consumer behavior and determine which products and services are most popular with consumers. They can also assist companies in assessing the quality of their products and services or in determining what products should be provided in the future. Quantitative surveys are widely used in business operations because they enable companies to use a wealth of data on consumer and competitive behavior. They enable companies to use this information to better understand consumer preferences and improve the quality of the products and services they offer.

Quantitative market research makes it possible to quickly and accurately determine consumer opinions and preferences. They allow measuring and comparing different reactions to products, services and advertising. Quantitative surveys are quick and convenient to implement, and the data are reliable and comprehensive. As a result, companies can easily identify potential customers and their needs. In addition, market research can help understand how the market is changing and what factors influence consumer decisions.

Quantitative research with Fieldstat

Fieldstat specializes in quantitative research. With high-quality services and experienced staff, our company offers a wide range of market research that includes both qualitative and quantitative research. We are able to provide a wide range of quantitative research services, including telephone research, internet research, field research, market monitoring research, concept research and bid research. All of our research is conducted in accordance with industry best practices and based on the guidelines of the International Federation of Market and Opinion Researchers (ESOMAR). We have our own CATI studio in Belchatow, at 17 Kościuszki Street, where we have a team of qualified analysts and market research experts. We also have our own Research Panel, which consists of more than 110,000 panelists who are professionally moderated and monitored to ensure the highest quality of data collected. We also offer comprehensive services for research projects, including data interpretation, results analysis, question design, report writing and presentations with results. In addition, we also offer technical support and research design consulting. If you are looking for a professional market research service provider, please contact us. We will be happy to provide you with the details of our services and suggest a solution that best suits your needs.

Frequently asked questions

What are the main objectives of quantitative research?

The main purpose of quantitative research is to understand the attitudes, opinions and behavior of a particular group of people.

What tools are used in quantitative research?

Quantitative research uses tools such as surveys, questionnaires, interviews, observations, statistical analysis and others.

What are the benefits of quantitative research?

Quantitative research makes it possible to determine the size of a particular group or population, as well as to understand the attitudes, opinions and behaviors of a group.

What are the disadvantages of quantitative research?

One of the major drawbacks of quantitative surveys is that they often do not take into account subtleties or details that may affect the outcome.

What are the most common mistakes made in quantitative research?

The most common mistakes made in quantitative research are: ill-considered questions, inappropriate tools, insufficient preparation and lack of reliable results.

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