There are many methods that can be used to obtain consumer insights, including: Market research: this method involves conducting surveys, interviews or focus groups with consumers to understand their needs, wants and behaviors. Data analysis: this method involves analyzing data that is already available, such as demographic data, purchase data, product or service usage data, social media data, etc. Field observation: this method involves directly observing consumers in their natural environment to understand their behavior and needs. Linguistic analysis: this method involves analyzing texts such as comments on online forums, consumer reviews, blog posts, etc. to understand consumer opinions and needs. Prototype testing: this involves testing prototypes of products or services before launching them to understand what consumers’ needs and desires are. Empathy: this involves understanding the situation and experiences of consumers and connecting with them by empathizing with their situation. Depending on the research objectives, different methods can be used simultaneously or individually. It is important to choose the right method to obtain the specific insights that the company needs.