Consumer insights is a method that aims to find the reason for a purchase expressed in a simple sentence. It’s a way to find the motivation or factors that drove the customer to act, to buy. Of course, finding Insights is all about finding the motivation.
Consumer insights are a deep understanding of consumer needs, wants and behaviors. The application of these insights can help companies in various areas such as: Marketing: companies can use consumer insights to better understand their customers and better tailor their products or services to meet their needs. Product design: consumer insights can help companies design products that better meet consumers’ needs. Advertising: consumer insight can help companies create more effective ads that better reach their target consumer group. Sales: understanding consumer needs can help companies better tailor their sales strategies to their customers. Customer service: consumer insights can help companies better understand the needs of their customers, allowing for more efficient and satisfying service. These and other applications of consumer insights help companies better understand consumers’ needs and better tailor their products or services to their customers, which increases consumer satisfaction and loyalty.