Online Panel in Poland

biały promień symbolizujący globalne pokrycie
badania CAWI

What is Online Panel?

Online panel in Poland that offers reliable data collection services and comprehensive market research services for market research. It provides access to a large and diverse pool of respondents, which allows for accurate insights into consumer behavior and market trends. The panel offers a variety of tools and data sources to help companies make informed decisions and gain competitive advantage.

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Use of online panel

The use of an online panel is beneficial for companies wishing to conduct market research domestically and internationally. Conducting research through an online panel allows companies to gather detailed and up-to-date data on the market. By using an online panel, companies can gain access to a large pool of consumers through various data collection methods, such as online surveys and focus groups, who can provide detailed and up-to-date data on the market, customer needs and preferences. This data can then be used for decision-making and strategy, allowing companies to better understand the market and customer needs. Overall, the use of an online panel is an invaluable tool for companies looking to gain market insights. Through the use of an online panel, companies can quickly and easily access a large pool of Polish consumers who can provide invaluable data and opinions on their products and services. This data can then be used to inform decision-making and strategy, allowing companies to better understand the market, customer needs and preferences.

We offer global online panel surveys through a structure of consolidating four thousand research panels in one place. It is used to conduct online surveys in any part of the world with respondents registered in the panel. The service offers implementation of global research projects even in one day.

global online panel

We offer global online panel surveys through a structure of consolidating four thousand research panels in one place. It is used to conduct online surveys in any part of the world with respondents registered in the panel. The service offers implementation of global research projects even in one day.

badania CAWI

Online panel survey questionnaire implementation process

The process begins with the selection of a panel vendor who will be responsible for recruiting and managing the panel of participants. Once the supplier is selected, companies will need to develop a survey questionnaire to collect data from the panel. This questionnaire should be tailored to the company’s needs and should include questions about pricing, customer service and customer satisfaction. Once the questionnaire has been developed, the panel supplier will begin recruiting participants for the survey. Participants should be carefully selected to ensure that they represent the target market and will provide accurate data. After recruiting participants, the panel provider will collect the data and deliver it to the company in a timely manner. Finally, companies should take the time to analyze the data and use it to make decisions and strategies. The research conducted through this process ensures that companies receive accurate and actionable data for their decision-making and strategy.

How does a CAWI research work?

1
RFQ
Contact and transfer of basic research methodology
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2
Fieldwork
Implementation of the survey through survey panels
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3
Statistics
Analysis and report of the online survey.

Advantages and disadvantages of online panel survey

The advantages of research using the CAWI technique include speed, convenience and low cost. The survey can be conducted in a short period of time and can reach many respondents. In addition, the survey is easy to implement, as respondents can complete it at their own pace. Disadvantages of CAWI surveys include the lack of face-to-face contact with respondents, which leads to clear errors in the data. In addition, only superficial knowledge of respondents may emerge from online surveys, and there is a risk that the respondent will not express a deeper opinion.

Ensuring Reliable Data

To ensure reliable data, it is essential to implement best practices in online panel research. This includes using a representative sample, ensuring that the survey questionnaire is well-designed and tested, and using specialized software to collect and analyze data. A representative sample is crucial to ensure that the findings are generalizable to the broader population. The survey questionnaire should be carefully crafted to avoid leading questions and should be tested for clarity and relevance. Specialized software can help in managing the data collection process, ensuring that responses are accurately recorded and analyzed. Additionally, it is crucial to monitor the data collection process and address any issues that may arise promptly. By following these best practices, researchers can increase the reliability and validity of their data, making it more actionable for decision-making.

Best Practices for Online Panels

To ensure the success of online panels, it is essential to follow best practices. This includes:

  • Using a representative sample: Ensure that the sample is representative of the target population to increase the reliability and validity of the data. This involves careful selection and recruitment of participants to avoid biases.
  • Designing a well-structured survey questionnaire: Ensure that the questionnaire is well-designed, tested, and validated to increase the accuracy of the data. The questions should be clear, concise, and relevant to the research objectives.
  • Using specialized software: Use specialized software to collect and analyze data, such as computer-assisted personal interviewing (CAPI) or computer-assisted telephone interviewing (CATI). These tools can enhance the efficiency and accuracy of data collection.
  • Monitoring the data collection process: Monitor the data collection process to address any issues that may arise and ensure that the data is reliable and valid. Regular checks and validations can help in maintaining data quality.
  • Ensuring data security: Ensure that the data is secure and protected from unauthorized access. Implementing robust data security measures is essential to maintain the confidentiality and integrity of the data.

By adhering to these best practices, researchers can enhance the quality and reliability of their online panel research, leading to more accurate and actionable insights.

Choose CAWI

The CAWI method is the most popular research technique by virtue of its characteristics and the way the survey is conducted. In 2005, fewer than 100,000 online interviews were completed, five years later, more than a million, and last year, nearly 7 million. According to the InsightMap report, CAWI surveys were completed in Poland at 28% of all survey methods. Enlist the help of Fieldstat to conduct top-quality CAWI research projects.

Advantages

  • Multimedia presentations
  • Low implementation costs
  • No involvement of HR
  • High quality data
  • Constant supervision over the course of the project

Challenges

  • Limited LOi rate
  • Managing the DOR indicator
  • Marketing consents
  • Reaching Persons 75+
  • Managing invitation conversion

Online panel surveys leader in market research techniques

Online panel surveys are quickly becoming the preferred market research method for companies looking to gain insight into their customer base. Online panel surveys are a modern research technique that offers several advantages over traditional methods. Compared to traditional research techniques, such as computer-assisted telephone interviewing (CATI) or computer-assisted personal interviewing (CAPI), online panel research has several advantages. The cost of online panel surveys is also significantly lower than CATI and CAPI methods. By eliminating the need to hire interviewers, companies can save on labor costs. In addition, online panel surveys can be conducted at a fraction of the cost of traditional survey techniques. Finally, the data generated by online panel surveys are more reliable than other methods. The accuracy of the results is enhanced through the use of automatic validation and skip logic.

Demographic structure

Gender

Age

NUTS-2

53%

Female

47%

Male

19%

18-24

22%

25-34

24%

35-44

19%

45-54

12%

55-64

4%

65+

The CAWI method is the most popular research technique by virtue of its characteristics and the way the survey is conducted. In 2005, fewer than 100,000 online interviews were completed, five years later, more than a million, and last year, nearly 7 million. According to the InsightMap report, CAWI surveys were completed in Poland at 28% of all survey methods. How much does a CAWI survey cost? The topic of online survey costs depends on the specifics of the project and the client's requirements. The key aspect influencing the pricing is the complexity of the project. It is worth noting that costs differ for clients with an initial draft of the project and a full survey methodology. The cost is shaped individually for each order. Take advantage of Fieldstat's help to conduct top quality CAWI research projects.

Blog

CATI versus CAWI

CATI and CAWI survey techniques are widely used in marketing research, sociology and other fields.

Fieldstat at Succeet research fair

As early as October 21-22, 2022 in Munich, we will present our company at the global market research fair. We have the unique privilege of making a public appearance in front of an audience of 100 customers of brands such as BMW, Audi and Mercedes.

How to calculate a representative sample?

Representative samples are an important tool for assessing changes in society. They can be used to study various aspects of life, such as politics, religion, economics, culture, education and many others.

Our case study

Map of Europe

Another cooperation with the European Commission

Project for the University of Silesia

Project for the University of Silesia

Community Supported Agriculture

Project for Nicolaus Copernicus University in Toruń

Faq

What is an online panel in market research?

An online panel is a group of pre-recruited respondents who participate in online surveys, providing reliable and timely insights into consumer behavior and market trends.

What are the main advantages of CAWI surveys?

CAWI surveys are fast, cost-effective, and easy to implement. They allow respondents to complete surveys at their convenience, and the data quality is high due to automated validation.

In which industries is CAWI research used?

CAWI is used across various industries including consumer goods, finance, healthcare, technology, and telecommunications to understand customer needs and inform business strategies.

How are respondents selected for CAWI surveys?

Respondents are carefully recruited by panel providers to represent the target demographic, ensuring the accuracy and relevance of the collected data.

How is data security ensured in CAWI research?

By using specialized software and following strict data protection protocols, CAWI research ensures the confidentiality and security of respondent data.