Online Panel in Poland

biały promień symbolizujący globalne pokrycie
badania CAWI


Online panel in Poland that offers reliable data collection services for market research. It provides access to a large and diverse pool of respondents, which allows for accurate insights into consumer behavior and market trends. The panel offers a variety of tools and data sources to help companies make informed decisions and gain competitive advantage.

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Use of online panel

The use of an online panel is beneficial for companies wishing to conduct market research domestically and internationally. By using an online panel, companies can gain access to a large pool of consumers who can provide detailed and up-to-date data on the market, customer needs and preferences. This data can then be used for decision-making and strategy, allowing companies to better understand the market and customer needs. Overall, the use of an online panel is an invaluable tool for companies looking to gain market insights. Through the use of an online panel, companies can quickly and easily access a large pool of Polish consumers who can provide invaluable data and opinions on their products and services. This data can then be used to inform decision-making and strategy, allowing companies to better understand the market, customer needs and preferences.

We offer global online panel surveys through a structure of consolidating four thousand research panels in one place. It is used to conduct online surveys in any part of the world with respondents registered in the panel. The service offers implementation of global research projects even in one day.

badania CAWI

Online panel survey implementation process

The process begins with the selection of a panel vendor who will be responsible for recruiting and managing the panel of participants. Once the supplier is selected, companies will need to develop a survey questionnaire to collect data from the panel. This questionnaire should be tailored to the company’s needs and should include questions about pricing, customer service and customer satisfaction. Once the questionnaire has been developed, the panel supplier will begin recruiting participants for the survey. Participants should be carefully selected to ensure that they represent the target market and will provide accurate data. After recruiting participants, the panel provider will collect the data and deliver it to the company in a timely manner. Finally, companies should take the time to analyze the data and use it to make decisions and strategies.

Contact and transfer of basic research methodology
Implementation of the survey through survey panels
Analysis and report of the online survey.

Advantages and disadvantages of online panel survey

The advantages of research using the CAWI technique include speed, convenience and low cost. The survey can be conducted in a short period of time and can reach many respondents. In addition, the survey is easy to implement, as respondents can complete it at their own pace. Disadvantages of CAWI surveys include the lack of face-to-face contact with respondents, which leads to clear errors in the data. In addition, only superficial knowledge of respondents may emerge from online surveys, and there is a risk that the respondent will not express a deeper opinion.


  • Multimedia presentations
  • Low implementation costs
  • No involvement of HR
  • High quality data
  • Constant supervision over the course of the project


  • High Drop Out Rate
  • Formalization of marketing consents
  • Difficult to reach people aged 75+
  • Deviates from representativeness
  • Low conversion of invitations

online panel surveys leader in research techniques

Online panel surveys are quickly becoming the preferred market research method for companies looking to gain insight into their customer base. Compared to traditional research techniques, such as computer-assisted telephone interviewing (CATI) or computer-assisted personal interviewing (CAPI), online panel research has several advantages. The cost of online panel surveys is also significantly lower than CATI and CAPI methods. By eliminating the need to hire interviewers, companies can save on labor costs. In addition, online panel surveys can be conducted at a fraction of the cost of traditional survey techniques. Finally, the data generated by online panel surveys are more reliable than other methods. The accuracy of the results is enhanced through the use of automatic validation and skip logic.

Demographic structure

























Basic vocational


Police and medium






city up to 20,000


city of 20-50 thousand


city of 50-100 thousand


city of 100-250 thousand


city over 250,000

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Wieloletnie doświadczenie badawcze oraz setki zrealizowanych projektów


Dostarczamy dla Twojego biznesu dane najwyższej jakości


Inwestujemy w nowoczesne systemy informatyczne wspomagające zbieranie danych


Badania online w czasie Covid

Badania online zdobyły dużą popularność w 2020 roku w związku z pandemią COVID–19, ponieważ pozwalają uzyskać szybkie i wiarygodne wyniki bez zachodu w porównaniu z tradycyjnymi metodami gromadzenia danych, takimi jak ankiety papierowe czy wywiady.

CATI versus CAWI

CATI and CAWI survey techniques are widely used in marketing research, sociology and other fields.

Przyszłość badań CAWI

Automatyzacja będzie ważnym elementem dalszego rozwoju badań CAWI.

Our case study

Map of Europe

Another cooperation with the European Commission

Project for the University of Silesia

Project for the University of Silesia

Community Supported Agriculture

Project for Nicolaus Copernicus University in Toruń


How much does a online panel survey cost

An online survey can cost anywhere from several hundred to tens of thousands of zlotys for a set of questions, depending on the duration of the project and the target group.

How long does it take to collect the data?

Usually from 1 to 5 days. The exact length of a given project can be estimated when all the necessary research materials are submitted.

What forms of control are available for online panel surveys?

Single IP accesses, trap questions, logical control of the dataset, external audit of the client.

Can personal information be collected from panelists?

However, the panelist has such a decisive voice in the matter. Personal data is not enlisted automatically, a question should be posted about the panelist's voluntary leaving of personal data.

Are online surveys reliable?

Yes, online panel surveys are reliable if conducted in the right way. It is important that the survey is designed correctly to avoid erroneous conclusions.