Focus groups in Poland are a qualitative research method used to study a group’s perspectives and experiences on a given topic. Focus groups are used to conduct a focus study as one of the techniques of qualitative research. Typically, a focus group brings together 4 to 8 people, with a focus on one or more topics at a time. A focus group interview (FGI) is conducted by an experienced moderator and follows a well-defined research scenario.
The meeting of respondents is in the nature of a discussion. It is not just about providing answers. The task of the moderator conducting the survey is to get to the motives of the interviewees’ behavior and attitudes. The focus groups in Poland during the survey should feel a loose, relaxed atmosphere in order to give honest, personal answers. The moderator’s task is to guide the conversation in such a way as to obtain answers to the questions asked by the client. Survey participants should express their opinions, thoughts and feelings related to the survey topic. The focus group during the study may be recorded or observed with the help of a Venetian mirror. At the end of the study, the statements of those in the focus group are elaborated in detail and analyzed to prepare the study report. An FGI study usually lasts between 1 and 2 hours, as this time allows for maintaining focus on the topic under discussion. A standard focus group consists of people who are unfamiliar with each other but similar in many ways. For example, they share common socioeconomic characteristics, demographics or knowledge of a particular topic.