Applied ethnography is one of the fastest growing fields of empirical research. Its main goal is to learn about and understand people, communities, cultures and organizations. It encompasses various forms of research, including interviews, observation, analysis and interpretation. Applied ethnography is widely used among the social sciences, business and the arts, as well as in design. Applied ethnography is used to better understand people and their social behavior. By exploring their daily behaviors, customs, values and social contexts, one can understand their attitudes and how they influence their choices. Applied ethnography is also used in the design of products, services and experiences because it helps understand people and their needs. Applied ethnography is also used to increase community engagement. Researchers can use ethnography to explain how people interact with each other and what values and norms are important to them. Understanding this can help create strategies that are more engaging and encourage collaboration. Applied ethnography can contribute to many important social challenges, including understanding social change and preventing inequality. Researchers can use ethnography to gain a deeper understanding of a social problem and develop effective problem-solving strategies. In summary, applied ethnography is helpful in many fields, including business, art, design and social problem solving. It helps us better understand people, communities, cultures and organizations, and encourages us to better engage in social activities.