Desk Research in Poland

Mapa Polski
desk research

What is desk research?

Desk research methodology is a method to conduct secondary research by collecting and analyzing information from available secondary sources, such as documents, reports, academic publications, and other materials available online or in libraries. Conducting secondary research involves gathering information from existing sources to aid in business decision-making. The purpose of desk research is to gain a broader perspective on the problem or issue under study, as well as to supplement or confirm knowledge on the topic. This research method is particularly useful for research on historical events or processes and theoretical studies.

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Importance of Desk Research

Desk research, also known as secondary research, is a method of gathering and analyzing existing data from various sources to gain insights and knowledge on a specific topic or market. Unlike primary research, which involves collecting new data directly from respondents, desk research relies on data that has already been collected by others. This approach is both cost-effective and time-efficient, making it an attractive option for businesses and researchers looking to make informed decisions without the need for extensive fieldwork. By leveraging existing data, desk research can provide valuable insights that support decision-making processes and help identify market trends and opportunities.

Types of Research

Research can be broadly categorized into two main types: primary research and secondary research. Primary research involves collecting original data directly from sources through methods such as surveys, interviews, and focus groups. This type of research is tailored to specific needs and provides firsthand information that is highly relevant to the research question.

On the other hand, secondary research involves analyzing existing data that has already been collected by others. Desk research falls under this category, as it involves gathering and analyzing data from various secondary sources. By utilizing existing data, secondary research can save time and resources while still providing valuable insights. Both primary and secondary research have their unique advantages, and the choice between them depends on the specific requirements of the research project.

Application of Secondary Research

Methods for implementing desk research include various ways to collect and analyze available market information without conducting face-to-face surveys with users. Market analysis plays a crucial role in helping companies understand their target markets, customer preferences, and industry trends. Here are some example methods:

  • Analysis of available industry reports and publications: you can collect data from available industry reports and publications, such as market reports, industry analysis, scientific reports, etc.
  • Analysis of statistical data: you can use available statistical data, such as demographic data, sales data, labor market data, etc.
  • Review of websites and industry portals: you can collect data from various websites and industry portals, such as those of manufacturers, distributors, industry organizations, etc.
  • Analysis of newspaper articles: you can analyze newspaper articles posted in newspapers, magazines and the Internet to gain information about the market and its trends.
  • Internet search: you can search for market information using search engines such as Google to gain a wide range of available information.
  • Social media data analysis: you can collect and analyze data from social media such as Facebook, Twitter, Instagram, etc., to gain information about users’ opinions and preferences.

Methods of implementing Desk Research

The methods for carrying out desk research are as follows: Searching databases: Various databases, such as industry, statistical or scientific databases, can be used to find the information needed. Unlike conducting primary research, desk research involves collecting and analyzing existing information. Reviewing documents and reports: You can also review various types of documents and reports, such as financial reports, market statistics or industry reports, to obtain information on an issue of interest. Analyzing data from the Internet: You can also use various sources available on the Internet, such as websites, online forums and social media to find the information you need. Literature research: You can also conduct literature research, that is, you can analyze the available scientific literature and review articles from scientific journals or books in the field. Data analysis from other sources: You can also use data available from other sources, such as data files from government offices or institutions or data collected by other companies or organizations.

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Do you need desk research?

Our company Fieldstat specializes in Desk Research. We provide top-notch services and our teams are professionally qualified. We do market research, product quality research, competitive research, consumer research, social media research, technology research and much more. We have a wealth of tools and knowledge to meet our clients’ needs and deliver the best results. If you are looking for someone to help you gather and interpret information, please contact us.

Data Collection and Sources

Data collection is a crucial component of desk research, as the quality and reliability of the insights depend on the data sources used. Various sources can be tapped for desk research, including:

  • Existing reports and publications
  • Market research studies
  • Industry reports
  • Government statistics and data
  • Online databases and websites
  • Social media and online forums
  • Academic journals and research papers

When collecting data, it is essential to evaluate the credibility and reliability of the sources. This can be done by checking the author’s credentials, the publication date, and the methodology used to collect the data. Ensuring that the data is relevant to the research question or topic is also critical.

Data analysis is the next vital step in desk research. It involves examining and interpreting the collected data to draw meaningful conclusions. Various data analysis techniques can be employed, including statistical analysis, content analysis, and thematic analysis. The choice of technique depends on the type of data and the research question. By effectively analyzing existing data, desk research can provide valuable insights that support decision-making processes in fields such as market research, business, and academia.

Who commissions Desk Research?

Desk research is commissioned by various individuals or institutions that need information on a particular issue or market. Examples of people or institutions that may commission desk research: Companies: Many companies commission desk research to learn about the market situation, customer needs and preferences, competition or industry trends. Non-profit organizations: Non-profit organizations, such as foundations or associations, often commission desk research to obtain information on a particular field or social problem. Government institutions: Government institutions, such as ministries or offices, may also commission desk research to obtain information on various issues, such as to develop public policy. Individuals: Individuals can also commission desk research, such as if they want to learn about the market for services or products in order to make purchasing or investment decisions.

The path of cooperation

This is how you can work with us
1
RFQ
Contact Us by phone or email, in further steps we will guide you through the implementation process.
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2
Fieldwork
We will build a research methodology tailored to the project, implement the survey, and handle the analysis.
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3
Statistics
You will receive a comprehensive report on the survey that solves your methodological problem.

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