Desk research, also known as secondary research, is a method of gathering and analyzing existing data from various sources to gain insights and knowledge on a specific topic or market. Unlike primary research, which involves collecting new data directly from respondents, desk research relies on data that has already been collected by others. This approach is both cost-effective and time-efficient, making it an attractive option for businesses and researchers looking to make informed decisions without the need for extensive fieldwork. By leveraging existing data, desk research can provide valuable insights that support decision-making processes and help identify market trends and opportunities.
Types of Research
Research can be broadly categorized into two main types: primary research and secondary research. Primary research involves collecting original data directly from sources through methods such as surveys, interviews, and focus groups. This type of research is tailored to specific needs and provides firsthand information that is highly relevant to the research question.
On the other hand, secondary research involves analyzing existing data that has already been collected by others. Desk research falls under this category, as it involves gathering and analyzing data from various secondary sources. By utilizing existing data, secondary research can save time and resources while still providing valuable insights. Both primary and secondary research have their unique advantages, and the choice between them depends on the specific requirements of the research project.