Desk research methodology is a method of collecting and analyzing information from available secondary sources, such as documents, reports, academic publications and other materials available online or in libraries. The purpose of desk research is to gain a broader perspective on the problem or issue under study, as well as to supplement or confirm knowledge on the topic. Desk research is particularly useful for research on historical events or processes and theoretical studies.
Methods for implementing desk research include various ways to collect and analyze available market information without conducting face-to-face surveys with users. Here are some example methods: Analysis of available industry reports and publications: you can collect data from available industry reports and publications, such as market reports, industry analysis, scientific reports, etc. Analysis of statistical data: you can use available statistical data, such as demographic data, sales data, labor market data, etc. Review of websites and industry portals: you can collect data from various websites and industry portals, such as those of manufacturers, distributors, industry organizations, etc. Analysis of newspaper articles: you can analyze newspaper articles posted in newspapers, magazines and the Internet to gain information about the market and its trends. Internet search: you can search for market information using search engines such as Google to gain a wide range of available information. Social media data analysis: you can collect and analyze data from social media such as Facebook, Twitter, Instagram, etc., to gain information about users’ opinions and preferences.