Eye tracking, or eye tracking, is a method of tracking eye movements It is possible to do this using an oculograph. Eye Tracking allows you to determine how long the person under examination focuses his eyes on a given object, element. It also indicates which elements of a given image are missed and which are noticed. Eye Trackers are perfect for examining product packaging, store shelves or websites. This method allows to determine where the consumer looks, for how long and in what order.
Eye tracking is a study that involves recording eye movements. It is used in various fields such as psychology, neuropsychology, market research, user experience and interface research. In psychology and neuropsychology, eye tracking is used to study perception and cognitive processes such as attention, memory and comprehension. In market research, eye tracking is used to understand how people look at advertisements, websites and products. In user experience and interface research, oculography is used to analyze how people use various interfaces and applications.