Blog - Useful

Triangulation of research techniques can help researchers obtain more reliable and complete results.

Sample weighting in market research is a technique that helps improve the representativeness of data...

The use of p-values is of particular interest to market researchers

Standard deviation is a frequently used tool in quantitative market research.

Market research can also be useful in determining what marketing methods will be most effective in i...

Potential is something that many people don't often think about. They do not know how to use their a...

Representative samples are an important tool for assessing changes in society. They can be used to s...

How to present the data from the quantitative research conducted?