 Statistics is a very important tool for those involved in market research. One of the most important concepts in statistics is the p-value, often referred to as p-value. P-value is used to determine the statistical significance of a test result. A p-value is a measure to see if a test result is statistically significant. That is, the p-value indicates the probability that the test result is a random result. The lower the p-value, the higher the level of statistical significance.

The use of a p-value is of particular importance to market research specialists, who use this measure to determine whether the results are reliable enough to take any action. For example, if market research shows that the p-value is less than 0.05, the results can be considered statistically significant. In this case, the research results are reliable enough to take any action. If the p-value is higher than 0.05, it means that the research results are not reliable enough to take any action. In this case, it is recommended to repeat the test or determine the cause of the result.

P-value is a very important tool in market research and is often used to determine the statistical significance of a result. It is worth remembering that the p-value is only one of many statistical tools and should therefore always be used as recommended by market research specialists.

### How to calculate statistical significance using the SPSS platform

To calculate statistical significance using SPSS, one must first determine which type of statistical test to use. The most common tests used in market research are the Student’s t-test, the chi-square test and non-parametric tests. Next, determine what data are needed for the test and enter them into SPSS. The next step is to select the appropriate tool in SPSS to perform the test. For example, if you are performing a Student’s t-test, select the “T-Test” tool. SPSS also allows you to select a significance level. The significance level determines how often the test results are false positives.

Typically, the significance level is set at 0.05 or 0.01. Once the appropriate tool and significance level are selected, the statistical test can be performed. Once the test is done, SPSS will display the results. The test results will include the statistical value, as well as the probability (p-value). If the p-value is less than the significance level, the test result is significant and the result is significant. With the SPSS program, you can easily and quickly calculate statistical significance. The SPSS program is easy to use and offers a wide range of functions used in market research. With this program, you can easily and quickly assess the significance of market research results.