In Poland, the CATI technique is becoming increasingly popular, and the number of professional CATI studios is steadily growing. These studios are equipped with advanced infrastructure and capabilities to ensure efficient data collection through CATI interviews. According to estimates, there are currently about 20 CATI studios in Poland, which specialize only in carrying out a range of survey types. Typically, companies use telephone surveys to obtain information on the views of their customers and consumers about a particular product or service.
Additionally, CAWI surveys are gaining significance in market research due to their higher coverage rate and the necessity for market research agencies to adopt advanced technologies.
In recent years, the number of CATI surveys conducted has increased due to the rapid development of e-commerce, which in turn has reduced the cost of its execution. According to the Central Statistical Office’s data for 2020, more than 3.2 million telephone surveys were conducted in Poland. This is a rapidly growing number compared to the 2.2 million surveys conducted in 2019. CATI interviews are structured through programmed scenarios, ensuring efficiency and accuracy in data collection. Most of these surveys centered around the close relationship between the customer and the brand, as well as around inquiries about satisfaction with a product or service. Interviews play a crucial role in market research methodologies, particularly emphasizing the importance of quality standards and technological support.
The conclusion of the above states that telephone surveys allow companies not only to obtain very valuable and specific data about their product or service, but also to support their cooperation with customers. There is a clear increase in the number of CATI surveys conducted, and the popularity of this technique is growing as market competitiveness increases. Marketing research, through techniques like CATI, has broad applications across various fields, ensuring quality and compliance in their methodologies.
Market Research Services
At our company, we offer a comprehensive suite of market research services designed to provide businesses and organizations with valuable insights into their target markets. Our offerings include:
- Telephone Surveys: Utilizing the CATI technique, we conduct high-quality telephone surveys that yield accurate and reliable data. This method allows us to gather detailed information directly from respondents, ensuring the authenticity of the data collected.
- Data Collection: Our team of qualified interviewers is adept at collecting data efficiently and effectively. They are trained to engage respondents in a manner that elicits honest and thorough responses, ensuring that our clients receive the precise information they need to make informed decisions.
- Survey Implementation: We offer comprehensive support throughout the survey implementation process. From the initial stages of questionnaire creation to the final phases of data analysis and reporting, our team is there to guide and assist, ensuring a smooth and successful survey execution.
- Target Group Selection: Identifying and selecting the most relevant target groups is crucial for the success of any research project. Our team works closely with clients to pinpoint the right demographics, ensuring that the survey reaches the intended audience and yields meaningful insights.
- Data Analysis: Beyond data collection, we provide advanced data analysis and reporting services. Our experts interpret the data, offering clients clear and actionable insights that can drive strategic decisions and business growth.
By leveraging our market research services, companies can gain a deeper understanding of their markets, enabling them to make data-driven decisions that enhance their competitive edge.
Benefits of Our Own CATI Studio
Having our own CATI studio offers numerous advantages to our clients, ensuring that we deliver the highest quality of service and data. Here are some key benefits:
- Highest Quality Standards: Our CATI studio is equipped with state-of-the-art technology and staffed by highly qualified interviewers who adhere to the highest quality standards. This ensures that every survey conducted meets rigorous benchmarks for accuracy and reliability.
- Flexibility: The flexibility of our in-house studio allows us to conduct surveys at any time, accommodating the schedules of both our clients and respondents. This ensures timely data collection and quick turnaround times, providing clients with the information they need when they need it.
- Cost-Effectiveness: By operating our own CATI studio, we can significantly reduce costs associated with outsourcing. These savings are passed on to our clients, making our services more affordable without compromising on quality.
- Control: Having complete control over the survey process is a significant advantage. It allows us to monitor every aspect of the survey, from interviewer performance to data integrity, ensuring that our clients receive the most accurate and reliable data possible.
- Support: Our team provides ongoing support throughout the survey process. From initial planning to final reporting, we are there to assist our clients, ensuring that their research objectives are met and that they are fully satisfied with the results.
In summary, our own CATI studio enables us to deliver superior market research services, characterized by high quality, flexibility, cost-effectiveness, control, and comprehensive support. This ensures that our clients receive the best possible data to inform their business decisions.