CAPI (Computer Assisted Personal Interviewing) surveys are a method used in quantitative research that involves conducting face-to-face interviews with respondents using mobile devices (laptops, smartphones). During a CAPI survey, the interviewer conducts a face-to-face interview with the respondent and the information obtained is recorded directly into a computer program.
CAPI surveys are widely used to better understand consumer needs and preferences. They help companies better understand the market, and enable them to better predict consumer behavior. These surveys can also be useful for companies that want to increase their knowledge of their products and services and understand how their products and services compete in the marketplace. These surveys are particularly useful for conducting large-scale social and marketing research. They allow researchers to quickly and accurately obtain data among respondents. They can be used to collect data from both large and small groups of respondents. Computer surveys are also widely used to better understand customer needs. They allow companies to better understand what features of a product or service are most important to customers. This allows companies to optimize their products and services to better meet customer needs. CAPI surveys can also be useful for monitoring changes in the market. They allow companies to better understand how consumer needs and preferences are changing and how competitors are influencing their market. CAPI surveys are a very useful research tool that can help companies better understand the market, as well as better predict consumer behavior. These surveys are widely used to collect data from both large and small groups of respondents. They can also be useful to monitor changes in the market and to better understand customer needs and preferences.
The main advantage is that surveys carried out using the CAPI method are versatile, they can be carried out in any place (parks, stores, shopping malls). It is possible to collect opinions and reviews on a specific topic in a quick and efficient way. To make the appearance of the survey more attractive it is possible to add a chart, graphics. When the survey is carried out using the CAPI method, the interviewer also has the opportunity, to explain the questions to the respondent. Another important advantage is the automatic generation of reports and analysis from the collected data.
One disadvantage of conducting a CAPI survey in particular is the relatively high cost of providing each interviewer with the tools necessary to conduct the survey, such as laptops or smartphones and survey script management software. There is also the difficulty of organizing a face-to-face interview, which is more difficult than a telephone or online interview and takes much more time.
Fieldstat CAPI surveys, which involve collecting quantitative data using mobile devices. We have our own field data collection program. Our interviewers are characterized by professionalism and empathy to make respondents feel comfortable. Before each project, they undergo training in order to best prepare for the survey. We strive to complete all surveys on time while maintaining the highest possible quality of execution. We take a professional and individual approach to each assignment. Trust our team of experienced interviewers.
Many years of research experience and hundreds of completed projects that allow us to guide our clients through the research process tailored to individual needs in a given industry
