The main purpose of UX research is:
- improving the user experience of existing solutions (services, applications)
- Gathering information about the needs and expectations of the target group.
UX research should be done when you want to:
- find out how users rate your site or app;
- detect and remove errors that make it difficult for users to navigate the site;
- improve results (conversions, number of returning users, etc.).,
- reduce the rate of rejections and exits from the website,
- verify that the navigation is adequate and users can navigate between pages,
- learn about the most common user problems,
- gather information about the service’s target audience and the context of its use,
- look for the causes of declines in the effectiveness of the site, whether it is at a level that satisfies you,
- check whether the product we introduce meets the expectations of users.
