TV audience measurement is the process of collecting and analyzing data on how many people watch certain TV programs and at what times. These results are then used by TV stations to determine the popularity of specific programs and to negotiate advertising prices.
The use of TV/Video audience measurement allows for: Determine the popularity of specific programs: TV stations and program producers want to know what programs are most popular with viewers so they can better tailor their offerings to their needs. Negotiating ad prices: TV stations and streaming services offer advertisers the opportunity to air commercials during specific programs. The prices depend on how many people watch a particular program. Evaluating the effectiveness of ads: advertisers want to know if their ads are effective and if they have reached the right audience. By measuring viewership, they can better assess whether their ads are effective. Determining trends in audience behavior: with audience measurement, you can better understand what people like to watch and at what times, allowing you to better tailor your offerings to their needs. Market analysis: audience measurement can be used by research companies to analyze the market and trends in viewer behavior.