Price tests are a research method that involves presenting respondents with different pricing options for a product or service and investigating which one they find most attractive. In this way, consumers’ price preferences can be better understood and the optimal price can be selected for a given product.
Price tests can be used, for example: When creating a new product or service – price tests can help determine what price will be most attractive to consumers. When changing the price of a product or service – price tests can help determine how a price change will affect consumers’ interest and purchase decision. When comparing different pricing options – price tests can help determine which of several pricing options is most attractive to consumers. When studying the effectiveness of price advertising – price tests can help assess how different price options affect the purchase decision after viewing an advertisement. When studying the price preferences of different groups of consumers – price tests can help understand how different groups of consumers respond to different price options.