Omnibus surveys are quick and inexpensive surveys that collect information on a variety of topics using a single survey tool. They are conducted regularly (e.g., once a month) and allow data to be collected on a variety of topics in a single survey. They are often used to quickly check public opinion on various topics.
Omnibus surveys are used for many different purposes, including: Quickly checking public opinion: because omnibus surveys are conducted on a regular basis, it is possible to quickly see how opinion on a topic is changing. Cost savings: because omnibus surveys allow you to collect data on many different topics in one tool, they are less expensive than conducting separate surveys for each topic. Collecting data on a variety of topics: with omnibus surveys, you can collect data on many different topics at the same time, allowing you to better understand the overall picture of the market or public opinion. Market analysis: omnibus surveys can be used by companies to analyze the market and see how their products are perceived by consumers. Studying the influence of different factors on opinion: with omnibus surveys, it is possible to see how different factors, such as advertising or political events, influence public opinion.