The process of implementing an omnibus survey may include the following steps: Determining the objectives and research questions: to start, determine what information you want to get from the survey and what questions you want to ask. Selecting the measurement method: choose an appropriate measurement method, such as telephone interview, online interview, etc. Preparation of measurement tools: if we have chosen a method that requires the preparation of a questionnaire or other data collection tool, it should be prepared and checked for accuracy. Data collection: once the measurement tools are prepared, they should be implemented and data collected. This may include conducting telephone or online interviews, etc. Data analysis: once the data is collected, it should be analyzed and conclusions drawn. This may include counting responses, creating tables and charts, etc. Reporting the results: at the end, a report should be created containing the results of the omnibus survey and the conclusions drawn from them. This report can be presented to the client or published in some form.