Concept tests

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What they are

Concept testing is a research process that involves a group discussion of a product or service to assess whether it is effective and appealing to an audience. Concept testing is often used to develop future products, and helps companies define and tighten their marketing strategies.



Concept testing is an important part of market research that helps companies understand what people like or dislike about their services and products. Concept testing allows companies to develop a marketing strategy that will be effective in selling their products and services. Research like concept testing can be done in various forms, including surveys, experiments, simulations or field studies. Concept tests are used to investigate whether a product or service is sufficiently attractive to customers. Companies can conduct tests to examine whether a concept is sufficiently understood and whether users will be willing to buy it. Concept testing can help companies predict what customers’ reactions to a product or service will be. It can also help companies determine what aspects of a product or service need improvement. Concept testing is also used to determine what effects a product or service will have on the market. Concept testing also provides companies with data that allows them to determine what marketing activities are most effective in achieving the desired results. Concept testing is essential for a company to have a chance to succeed in the market.


If you are looking for a company that will perform comprehensive and reliable testing of your market concepts, then use Fieldstat. Our company is known for providing professional market research services, and its experts are able to conduct detailed studies that will help you get the necessary information to implement effective measures. Fieldstat will provide you with a comprehensive evaluation of your market concepts for maximum benefit. Take advantage of their services and find out how your concepts will succeed.

What is the process of testing market concepts

The process of implementing a concept test study is complex and its detailed scopes depend on the type of study and the client’s needs. In general, the process consists of three basic stages: planning, execution and reporting. The planning process includes the process of selecting an appropriate target group, choosing research methods and tools to execute the survey. The execution process includes completing the research materials, conducting the survey, analyzing the data and creating preliminary conclusions. Finally, the reporting process produces detailed information on the survey results, in the form of both numerical summaries and visual presentations. All these stages make up the comprehensive process of implementing a concept testing study. This research is particularly important for the market research industry, as it makes it possible to assess the effectiveness of new products or services, as well as their attractiveness to consumers. Concept testing is a process that uses research techniques to examine marketing prospects, as well as to understand how new products or services are perceived by the public. This research can be used to draw conclusions about future consumer behavior patterns, as well as to identify necessary changes in the strategic marketing of products or services.

The path of cooperation

This is how you can work with us
Contact Us by phone or email, in further steps we will guide you through the implementation process.
We will build a research methodology tailored to the project, implement the survey, and handle the analysis.
You will receive a comprehensive report on the survey that solves your methodological problem.

Frequently asked questions

What are the main benefits of concept testing?

The main benefits are: (1) increasing the chances of success of the product or service, (2) increasing consumer engagement, (3) achieving better marketing results, (4) reducing the cost of launching a new product or service.

What are the most important questions to ask during concept testing?

Questions should be asked to help understand how consumers perceive the product or service, what their needs and preferences are, what their expectations are and what their opinions are about the product or service.

Are there any disadvantages to concept testing?

Yes, there are some disadvantages of conceptual testing. These include, but are not limited to, (1) cost, (2) time consuming, (3) difficulty in managing results, (4) difficulty in interpreting results, and (5) difficulty in maintaining reliability.

How long does concept testing take?

The duration of proof-of-concept testing depends on a number of factors, including the scale of the study, the type of study, the amount of data to be collected and many others.

Is conceptual testing effective?

Yes, concept testing is an effective market research method for determining whether a product or service will have success in the market.

If you need support in conducting conceptual testing in your market research business, use the professionals at Fieldstat. With our knowledge and experience, your research will have the highest level of quality. The Fieldstat team provides comprehensive conceptual testing, using a variety of tools and techniques.