Multi-Platform
We measure across all major media platforms — providing a single-source view of consumer media behaviour.
Research Solutions
Viewership & Audience Measurement in Poland
Audience measurement that tells you where your consumers spend their media time — and where your ads actually reach them
Where Are Your Consumers Paying Attention?
Your media budget is split across TV, digital, radio, and social. But where are your consumers actually paying attention? Viewership and audience measurement research quantifies media consumption across platforms: who watches what, when, for how long, and with what level of engagement. This intelligence drives smarter media planning, more efficient ad spend, and evidence-based channel allocation.
Multi-Platform Coverage
Multi-platform measurement. We measure audience across: linear TV (programme ratings, time-slot analysis, channel performance), digital/OTT (streaming platform usage, connected TV, YouTube), radio (listenership, daypart analysis, station preferences), social media (platform usage, content engagement, influencer reach), print (readership, circulation, digital edition usage), and podcasts (listenership, genre preferences, ad exposure).
Metrics: Reach, Frequency, GRP, Share
Metrics that matter. Reach (how many people were exposed), frequency (how many times), GRP/TRP (gross and target rating points), share (your channel’s portion of total viewing), time-spent (daily/weekly media consumption by platform), and cross-media overlap (how many people are reached by TV only, digital only, or both — essential for de-duplicated reach planning).
Survey + Panel + Analytics
Consumer surveys + panel data. We deploy media consumption surveys on our NPB panel (N=1,000–3,000) to measure declared media behaviour, supplemented by diary panels for detailed daily tracking. For digital measurement, we integrate with analytics platforms and third-party audience data.
From Measurement to Media Planning
Media planning intelligence. Our deliverable feeds directly into media planning: which platforms reach your target segment, at what frequency, and at what cost-per-contact. We help you allocate budget based on evidence — not media salesperson presentations.
Market in Numbers
6 platforms
TV, digital, radio, social, print, podcast
N=1–3K
media consumption survey samples
Cross-media
de-duplicated reach measurement
GRP/TRP
rating point calculations
Sources: Nielsen, Gemius, Fieldstat media research
Media Platforms Measured
| Platform | Key Metrics | Method | Frequency |
|---|---|---|---|
Linear TV |
Ratings, share, reach, time-spent |
Survey + diary |
Continuous |
Digital/OTT |
Unique users, views, engagement, completion |
Survey + analytics |
Continuous |
Radio |
Listenership, daypart, station share |
Survey + diary |
Quarterly |
Social media |
Platform usage, content engagement, reach |
Survey |
Quarterly |
Podcasts |
Listenership, genres, ad exposure |
Survey |
Semi-annual |
Sample Research Questions
How many people watched our ad spot on TV and online?
What is the reach and frequency of our media campaign?
How does our video viewership compare to competitors?
Which time slots generate the highest viewership in the target group?
How is the consumption of traditional vs. digital media changing?
Why Fieldstat?
Cross-Media Overlap
We calculate de-duplicated reach across platforms — essential for efficient multi-channel media planning.
Planning-Ready Output
Our data feeds directly into media planning: target reach, frequency, and cost-per-contact by platform.
Benefits
- Multi-platform audience measurement across TV, digital, radio, social, print, podcast
- Cross-media reach overlap and de-duplication analysis
- Target audience reach and frequency by platform
- GRP/TRP calculations for media planning
- Time-spent and engagement metrics by platform and daypart
- Competitive media spend and share-of-voice analysis
Applications
Media planning and budget allocation
TV programme and channel audience analysis
Digital and OTT platform performance measurement
Radio listenership and daypart optimisation
Cross-media campaign reach analysis
Implementation Process
1
Measurement Scope
We define platforms, target audiences, and media metrics to measure.
2
Survey Design
We build a comprehensive media consumption questionnaire covering all target platforms.
3
Fieldwork
We survey N=1,000–3,000 respondents on media behaviour, supplemented by diary panels where applicable.
4
Cross-Media Analysis
We calculate reach, frequency, overlap, and de-duplicated audience across platforms.
5
Media Intelligence Report
You receive audience profiles, platform comparisons, and media planning recommendations.
Frequently Asked Questions
How large a sample do you need for media measurement?
N=1,000 for general media consumption profiles. N=2,000–3,000 for target-segment-level analysis and cross-media overlap.
How much does audience research cost?
Media consumption surveys from PLN 15,000. Comprehensive multi-platform studies from PLN 30,000.
Can you measure streaming and OTT platforms?
Yes. We measure declared usage and time-spent on Netflix, HBO Max, Disney+, and other streaming services.
What is viewership measurement research?
It measures audience size, composition, and behaviour across media platforms (TV, digital, radio, social, podcast). The data informs media planning, ad buying, and content strategy.
What metrics are tracked?
Reach, frequency, GRP/TRP, share of audience, time spent, engagement rate, and cross-platform de-duplicated reach.
Can you measure streaming and traditional TV together?
Yes. We use cross-media measurement combining survey data, panel data, and digital analytics to provide a unified audience view across linear TV, streaming, and social video.
Industry Sources & Standards
External sources and industry organizations related to this research method:
Related Sectors
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