Lowest Cost
From PLN 2,000 per question. Share the fieldwork cost with other clients.
Research Solutions
Omnibus Surveys in Poland
Share the survey, keep the cost low. Nationally representative answers to your questions from PLN 2,000.
Share the Survey, Cut the Cost
You need one data point from a representative sample. Commissioning a full survey for one question is overkill. Omnibus surveys solve this: multiple clients share a single survey vehicle, each adding 1–5 questions, and all sharing the cost of sampling and fieldwork. You get nationally representative data (N=1,000) at a fraction of the cost of a standalone study.
How Omnibus Works
How it works. Fieldstat runs regular omnibus surveys on our NPB panel (CAWI omnibus) and via our CATI studio (telephone omnibus). Each omnibus wave reaches a nationally representative sample of N=1,000 Polish adults (18+), weighted by age, gender, education, region, and urbanisation. You add your questions (1–5), we include them in the next wave, and you receive results within 3–5 business days.
When Omnibus Is Right
When omnibus is the right choice. Brand awareness tracking (“Have you heard of brand X?”), category usage measurement, advertising recall checks, social attitude questions, quick concept reactions, political/social polling, and media consumption snapshots. Omnibus is ideal when you need representative data fast and cheap — without the setup cost of a dedicated study.
When You Need More
When omnibus is not enough. Complex questionnaires (15+ questions), custom screening criteria, specific target populations (not general adult), and studies requiring confidentiality (all omnibus questions are visible to the research team). For these needs, consider an ad hoc study.
Scheduling & Frequency
Frequency and scheduling. Our CAWI omnibus runs weekly (results in 3 days). Our CATI omnibus runs bi-weekly (results in 5 days). You can book space in the next available wave with as little as 24 hours’ notice.
Market in Numbers
N=1,000
nationally representative sample
PLN 2K
per question starting price
3–5 days
results turnaround
Weekly
CAWI omnibus frequency
Sources: Fieldstat omnibus data
Omnibus vs. Ad Hoc
| Feature | Omnibus | Ad Hoc | Choose When |
|---|---|---|---|
Questions |
1–5 |
Unlimited |
Omnibus: few questions |
Sample |
Fixed (N=1,000 gen pop) |
Custom |
Ad hoc: specific target |
Cost |
PLN 2–4K per question |
PLN 8K+ total |
Omnibus: budget priority |
Speed |
3–5 days |
1–4 weeks |
Omnibus: fastest |
Confidentiality |
Shared survey |
Private |
Ad hoc: sensitive topics |
Sample Research Questions
What is the spontaneous and aided awareness of our brand?
What percentage of the population used our product last month?
How do Poles rate the current economic situation?
What percentage of consumers are considering a purchase in our category?
How is our product category penetration changing?
Why Fieldstat?
Weekly Frequency
CAWI omnibus runs weekly. Book with 24 hours’ notice.
Representative Sample
N=1,000 Polish adults, weighted by Census demographics.
Benefits
- Nationally representative data at the lowest cost per question
- N=1,000 sample weighted by Census demographics
- Results in 3–5 business days
- Weekly CAWI and bi-weekly CATI omnibus waves
- 24-hour booking notice for the next available wave
Applications
Brand awareness tracking
Category usage and penetration measurement
Advertising recall checks
Social and political opinion polling
Quick concept screening
Media consumption snapshots
Price awareness and acceptance
Implementation Process
1
Question Submission
You submit 1–5 questions. We advise on wording, scale, and response options for maximum data quality.
2
Wave Inclusion
We include your questions in the next omnibus wave (CAWI: weekly, CATI: bi-weekly).
3
Fieldwork
N=1,000 respondents complete the shared survey.
4
Results Delivery
You receive your data: overall results + demographic breakdowns (age, gender, region, education, urbanisation).
Frequently Asked Questions
How much does an omnibus question cost?
PLN 2,000–4,000 per closed question. Open-ended questions and complex grids are priced individually.
How quickly can I get results?
CAWI: 3 business days. CATI: 5 business days. Book with 24 hours’ notice.
Can I target a specific population?
Standard omnibus reaches general population (18+). For specific targets, consider an ad hoc study.
Who else sees my questions?
Omnibus questions are visible to the Fieldstat research team and included in a shared questionnaire. If confidentiality is critical, choose an ad hoc study.
What is an omnibus survey?
An omnibus is a shared, multi-client survey where you buy a limited number of questions on a nationally representative sample. It’s the fastest and most cost-effective way to get representative data.
How much does an omnibus cost?
From PLN 2,000 per question on N=1,000 nationally representative sample. A typical 3–5 question block costs PLN 6–10K — a fraction of a standalone study.
When should I use omnibus instead of a custom study?
When you need answers to 1–5 straightforward questions, require a representative sample, and prioritise speed and budget. For complex routing, niche targets, or sensitive topics, choose ad hoc.
Industry Sources & Standards
External sources and industry organizations related to this research method:
Related Sectors
This solution is most frequently applied in the following industries: