Multi-Tool Neuro Lab
We combine EEG, GSR, facial coding, and eye tracking in a single session — providing a complete neurometric profile, not just one signal.
Research Solutions
Neuromarketing Research in Poland
Neuroscience-based research that measures what surveys cannot: subconscious emotional and cognitive responses
The Truth Behind the Answer
Ask a consumer what she thinks about your ad, and she’ll give you a rational answer. Measure her brain activity while she watches it, and you’ll get the truth. Neuromarketing applies neuroscience measurement tools — EEG, galvanic skin response, facial coding, and eye tracking — to marketing stimuli, revealing the subconscious emotional and cognitive responses that consumers cannot articulate in surveys.
System 1 vs. System 2 — Why Neuro Matters
Why neuro matters. Nobel laureate Daniel Kahneman demonstrated that 95% of decisions are made by the fast, emotional, intuitive System 1 — not the slow, rational System 2. Traditional surveys only capture System 2 responses: deliberate, filtered, socially desirable answers. Neuromarketing captures System 1: the instant emotional reaction, the attention spike, the stress response, the approach/avoidance signal that actually drives behaviour.
EEG, GSR, Facial Coding & Eye Tracking
Tools we deploy. EEG (electroencephalography) measures brain electrical activity — revealing cognitive engagement, memory encoding, and emotional valence second-by-second. GSR (galvanic skin response) measures arousal through skin conductance — the higher the arousal, the stronger the emotional impact. Facial coding analyses micro-expressions to classify emotions: happiness, surprise, confusion, disgust. Eye tracking maps visual attention with millimetre precision. Together, these tools create a complete neurometric profile of consumer response.
What Neuromarketing Reveals That Surveys Miss
What neuromarketing reveals that surveys miss. The exact second in a 30-second TV spot where attention drops. The packaging element that triggers an unconscious avoidance response. The product feature that activates approach motivation. The price point that generates stress vs. comfort. The brand logo placement that gets neurologically encoded into memory vs. one that is processed and immediately forgotten.
Evidence-Based Creative Optimisation
Evidence-based creative optimisation. Neuromarketing is not a replacement for traditional research — it’s the diagnostic layer that explains *why* an ad scored poorly on recall, or *why* a packaging design underperformed in a concept test. By combining neurometric data with survey responses, we provide a complete understanding: what consumers consciously think AND how they subconsciously react.
Market in Numbers
95%
of decisions made by subconscious System 1
4 tools
EEG, GSR, facial coding, eye tracking
Second-by-second
temporal resolution of neurometric data
Neuro + survey
complete conscious + subconscious picture
Sources: Kahneman (2011), Neuromarketing Science & Business Association
Neuromarketing Tools
| Tool | What It Measures | Resolution | Best For |
|---|---|---|---|
EEG |
Cognitive engagement, memory encoding, emotion |
Millisecond-level |
TV ads, video content, UX flows |
GSR (skin conductance) |
Emotional arousal intensity |
Second-level |
Ads, product interaction, pricing |
Facial coding |
Emotion classification (joy, surprise, confusion) |
Frame-by-frame |
Ad creative, packaging, UX |
Eye tracking |
Visual attention, fixation, scanning |
Millimetre precision |
Packaging, websites, displays |
Implicit association (IAT) |
Subconscious brand associations |
Reaction time |
Brand perception, category associations |
Sample Research Questions
What emotions does our ad evoke at the subconscious level?
Does product packaging generate a positive physiological response?
Which website elements generate the greatest engagement?
How does the consumer brain react to price vs. perceived value?
Does aroma at the point of sale influence purchasing decisions?
Why Fieldstat?
Second-by-Second Analysis
We deliver time-stamped emotional and cognitive curves overlaid on your content — showing exactly where engagement peaks and drops.
Neuro + Survey Integration
We always combine neurometric data with traditional survey responses for a complete picture: conscious attitudes AND subconscious reactions.
Practical Recommendations
We translate neuroscience data into actionable creative and design recommendations — not academic papers.
Benefits
- Measure subconscious responses invisible to surveys
- Second-by-second emotional and cognitive engagement curves
- Identify the exact moment attention drops in your content
- Detect unconscious avoidance or approach responses to stimuli
- Eye tracking reveals what the brain actually processes vs. ignores
- Facial coding classifies emotional responses frame-by-frame
- GSR measures arousal intensity for pricing and product interactions
Applications
TV and video ad creative optimisation
Packaging design and shelf impact evaluation
Website and app UX neurometric evaluation
Product interaction and unboxing experience
Brand logo and visual identity testing
Pricing perception and willingness to pay
In-store experience and display effectiveness
Implementation Process
1
Study Design
We define stimuli, select neurometric tools (EEG, GSR, facial coding, eye tracking), and recruit target respondents.
2
Lab Setup & Calibration
We set up equipment, calibrate sensors for each respondent, and prepare stimulus presentation protocols.
3
Neuro Sessions
Respondents experience stimuli while neurometric tools record second-by-second emotional and cognitive data.
4
Survey Integration
After neurometric measurement, respondents complete a traditional survey — capturing conscious attitudes alongside subconscious data.
5
Neuro Insight Report
You receive time-stamped engagement curves, attention maps, emotional classifications, and evidence-based creative recommendations.
Frequently Asked Questions
How many respondents are needed for neuromarketing?
15–40 respondents. Neurometric data is highly consistent across individuals — smaller samples produce stable patterns, unlike surveys.
How much does neuromarketing research cost?
Neuromarketing studies start from PLN 25,000. Multi-tool studies (EEG + eye tracking + GSR + facial coding) from PLN 40,000.
Is neuromarketing a replacement for surveys?
No — it’s a complement. Surveys capture conscious attitudes; neuro captures subconscious reactions. The combination provides the most complete consumer understanding.
Can you test packaging with neuromarketing?
Yes. Eye tracking reveals visual attention and element hierarchy. EEG and GSR measure emotional engagement. Facial coding detects aesthetic reactions.
How long does a neuro study take?
Fieldwork: 2–5 days (15–40 respondents). Analysis and report: 1–2 weeks. Total: 3–4 weeks from brief to delivery.
What is neuromarketing and when should I use it?
Neuromarketing uses neuroscience tools (EEG, eye tracking, GSR, facial coding) to measure unconscious consumer responses. Use it when traditional surveys can’t capture true emotional reactions — especially for ads, packaging, and retail environments.
Is neuromarketing more accurate than surveys?
It measures different things. Surveys capture declared attitudes; neuro captures automatic, unconscious responses. The combination of both provides the most complete picture.
How many respondents are needed for a neuro study?
15–40 respondents per segment for EEG/eye-tracking studies. Statistical significance is achieved through the richness of biometric data points, not sample size alone.
Industry Sources & Standards
External sources and industry organizations related to this research method:
Related Sectors
This solution is most frequently applied in the following industries: