Consulting-First Approach
We challenge your question before designing the study. The goal is the most useful answer, not the most expensive project.
Research Solutions
Ad Hoc Research in Poland
Custom-designed research for the specific business question you need answered — right now
When Standard Doesn’t Fit
Not every research need fits a standing programme or a standard methodology. Sometimes you need a quick answer to a specific question: How do consumers perceive our new logo? What is the market size for electric vehicle charging in Poland? Why did our Q3 sales drop in the south? Ad hoc research is a custom-designed, one-time study built from scratch to answer your specific question with the right methodology, the right sample, and the right timeline.
Any Method for Any Question
Any method, any topic. Ad hoc is not a methodology — it is a project type. The methodology is selected based on your question: CAWI for fast consumer surveys, CATI for representative telephone studies, IDI for qualitative depth, focus groups for group dynamics, desk research for secondary intelligence, or multi-method designs that combine approaches for a complete answer.
Speed: From 48 Hours to 4 Weeks
Speed when you need it. Ad hoc projects are designed for speed. A CAWI survey on our NPB panel can be in field within 48 hours and deliver results within a week. A focused desk research project can be completed in 3–5 days. Even complex multi-method studies can be scoped, designed, and delivered within 3–4 weeks.
Consulting Before Executing
What makes Fieldstat ad hoc different. We don’t just execute — we consult. Before designing the study, we challenge your question: Is this the right question? Will the answer actually change your decision? Is there a faster/cheaper way to get to the same insight? Our goal is not to sell the most expensive methodology — it’s to give you the most useful answer for your budget.
From Quick Checks to Deep-Dives
From quick checks to strategic deep-dives. Ad hoc spans the full spectrum: quick polls (N=300, 3 questions, 3 days), standard surveys (N=500–1,000, 15–20 questions, 2 weeks), qualitative exploratory projects (8–12 IDIs, 3 weeks), and comprehensive multi-method studies (desk + qual + quant, 4–6 weeks). Budget flexibility from PLN 8,000 to PLN 100,000+.
Market in Numbers
48 hours
fastest survey launch on NPB panel
Any method
CAWI, CATI, IDI, FGI, desk, multi-method
PLN 8K+
starting budget for ad hoc studies
Custom
designed from scratch for your question
Sources: Fieldstat project data
Ad Hoc Study Formats
| Format | Timeline | Budget | Best For |
|---|---|---|---|
Quick poll (CAWI) |
3–5 days |
PLN 8–12K |
Fast answer, simple question |
Standard survey |
2–3 weeks |
PLN 15–30K |
Consumer attitudes, preferences |
Qualitative exploration |
3–4 weeks |
PLN 20–40K |
Deep understanding, new categories |
Multi-method study |
4–6 weeks |
PLN 40–100K+ |
Strategic questions, comprehensive analysis |
Sample Research Questions
How quickly can we study the market reaction to a sudden event?
What is the current consumer sentiment toward our brand?
How do customers react to competitor crisis actions?
Did the sudden price change affect consumer preferences?
What is the current awareness level of our campaign?
Why Fieldstat?
Method Flexibility
Any quantitative, qualitative, or mixed method — selected based on your question, not our preference.
Fast Turnaround
Quick polls in 3 days. Standard surveys in 2 weeks. Even complex studies in 4–6 weeks.
Benefits
- Custom-designed for your specific business question
- Any methodology: CAWI, CATI, IDI, FGI, desk, or multi-method
- Fast turnaround from 3 days to 4 weeks
- Budget flexibility from PLN 8,000 to PLN 100,000+
- Consulting-first: we challenge the question before designing the study
- NPB panel access for rapid consumer surveys
Applications
Quick market pulse checks
New concept or idea validation
Competitive intelligence requests
Specific business question resolution
Crisis or issue response research
Internal stakeholder alignment research
Market entry quick assessment
Pre-investment rapid intelligence
Implementation Process
1
Question Challenge
We discuss your question, challenge assumptions, and recommend the optimal methodology and scope.
2
Rapid Design
We design the study, questionnaire/guide, and sampling plan — prioritising speed and precision.
3
Fast Fieldwork
We execute fieldwork on the fastest available channel: NPB panel, CATI studio, or field team.
4
Focused Analysis
We analyse data with laser focus on answering your specific question — no filler.
Frequently Asked Questions
How fast can you deliver?
Quick polls: 3–5 days. Standard surveys: 2–3 weeks. Qualitative: 3–4 weeks. Complex multi-method: 4–6 weeks.
What’s the minimum budget?
PLN 8,000 for a basic CAWI poll. Budget scales with complexity, sample size, and methodology.
How is ad hoc different from omnibus?
Ad hoc is fully custom — your questions, your sample, your design. Omnibus shares a survey vehicle with other clients, reducing cost but limiting customisation.
What is ad hoc research?
Ad hoc research is a custom, one-time study designed to answer a specific business question. Unlike syndicated or continuous research, every aspect (methodology, sample, questionnaire) is tailored to your needs.
How fast can an ad hoc study be delivered?
Quick polls on the NPB Panel launch within 48 hours with results in 3–5 days. Standard surveys take 2–3 weeks. Multi-method projects run 4–6 weeks.
What is the minimum budget for an ad hoc study?
Online quick polls start from PLN 8,000. Standard consumer surveys from PLN 15,000. Qualitative studies from PLN 20,000.
Industry Sources & Standards
External sources and industry organizations related to this research method:
Related Sectors
This solution is most frequently applied in the following industries: