Transport & Logistics Studies in Poland

Transport and logistics market research encompasses projects covering the entire people and goods movement chain — from public transit and aviation through warehousing logistics and freight forwarding to courier services and last-mile delivery. These studies analyze passenger and customer satisfaction, decision-making processes in carrier selection, attitudes toward new mobility models, and operational service efficiency.

Poland’s transport and logistics sector faces multiple simultaneous challenges. The courier market is growing dynamically thanks to e-commerce — parcel volumes exceed 700 million annually. At the same time, the industry is grappling with a professional driver shortage, rising fuel costs, fleet decarbonization pressure, and consumer expectations for delivery speed (same-day, next-day). Urban public transport is undergoing transformation — bus electrification, commuter rail development, and new micromobility options (e-scooters, city bikes).

Typical transport and logistics research projects include: public transit passenger satisfaction surveys (urban and long-distance), courier company customer satisfaction studies (B2C and B2B), mystery shopping in transport services (service quality audits at drop-off points and call centers), carrier selection analysis (decision factors — the role of price vs. speed vs. reliability), electromobility in transport attitude research, and B2B shipper needs studies.

Methodologically, transport research requires varied approaches depending on the target audience. Public transit passengers are accessible at stops and in vehicles (CAPI), courier customers are available online (CAWI), and logistics decision-makers at companies are reached by phone or through in-person interviews (CATI, IDI). A particularly valuable tool in this sector is mystery shopping — service quality audits conducted by trained mystery clients who evaluate the entire process from shipment to delivery.

The challenge is measuring satisfaction in a context where customer expectations are constantly rising — deliveries that were standard 5 years ago (3–5 days) are now perceived as too slow. Additionally, in the B2B segment, logistics operator selection is based on complex criteria (price, coverage, reliability, technology, contract terms), requiring advanced research methodologies (conjoint analysis, MaxDiff).