Interviewers in All 16 Voivodeships
Our field team covers the entire country — urban and rural. No location is too remote for our network.
Quantitative Research
CAPI Research in Poland
Face-to-face fieldwork & in-person data collection across Poland
What Is CAPI Research?
CAPI (Computer-Assisted Personal Interviewing) is a face-to-face data collection method where a trained interviewer meets the respondent in person and records answers on a tablet or laptop in real time. Unlike remote approaches such as CATI (phone) or CAWI (online), CAPI allows physical interaction with products, packaging, and visual materials — making it the method of choice for sensory tests, in-home trials, point-of-sale audits, and research among hard-to-reach populations. At Fieldstat, we run CAPI fieldwork across all 16 voivodeships in Poland, with GPS-verified interviews, real-time data upload, and full audio-recording capability on every session.
Nationwide Reach — Every Corner of Poland
Where we go — and why it matters. Fieldstat maintains a nationwide network of field interviewers spanning all 16 voivodeships. We cover Warsaw and Krakow as easily as a village in Podlasie. Every interview is GPS-verified, time-stamped, and available for audio playback. This level of control makes CAPI research in Poland the gold standard for studies where context, observation, and physical interaction drive data quality — hall tests, in-home product trials, exit polls, and research among populations with no internet access.
The Face-to-Face Advantage
What you get that no other method delivers. A live interviewer can hand a prototype to the respondent, rotate shelf displays, photograph store conditions, and adapt to unexpected situations on the spot. They observe body language, record environmental details, and probe open-ended answers in ways that a phone call (CATI) or self-completed online survey (CAWI) simply cannot replicate. If your research question involves touching, tasting, smelling, or physically comparing products — CAPI is the only reliable answer.
Investment & Project Timelines
Timelines and investment. Face-to-face fieldwork costs more than remote methods — you are paying for interviewer time, travel, accommodation, and equipment logistics. A typical 500-respondent project takes 2–4 weeks and starts from approximately PLN 80–150 per interview, depending on location difficulty and questionnaire length. We are transparent about this: CAPI is not the cheapest option, but for the projects where it is needed, no alternative delivers comparable data depth.
When CAPI Is Not the Best Fit
The trade-off to consider. When a respondent sits across from an interviewer, they may give more socially acceptable answers — especially on sensitive topics like finances, health habits, or politics. For those subjects, the anonymity of CAWI typically produces more candid responses. We will always recommend the right method for your specific research question — even if it means steering you away from CAPI.
Why Fieldstat?
Show Real Products
Hand prototypes to respondents, rotate packaging on shelves, pour samples — things no screen can replicate.
GPS + Audio Verification
Every interview is geolocated and can be audio-recorded. Full transparency for your compliance and quality audit.
Reach the Unreachable
Seniors without smartphones, farmers in rural Poland, patients in clinics — CAPI gets to audiences that CATI and CAWI miss.
Benefits
- Present physical products, packaging, and prototypes during the interview
- GPS-verified location of every completed interview
- Photo and video documentation captured on-site
- Nationwide interviewer network — cities, towns, and rural areas
- Access to digitally excluded populations (seniors, rural residents)
- Real-time behavioural observation by trained fieldworkers
- Complex questionnaires with material rotation and skip logic
- Audio recording available for quality audit and compliance
Applications
Hall tests & central location tests (CLT)
In-home product use tests (HUT)
Point-of-sale and shopper research
Exit polls and on-site intercept surveys
Research among seniors and digitally excluded groups
Agricultural and rural community studies
B2B research with live product demonstrations
Public health and clinical environment surveys
Implementation Process
1
Scoping & Logistics
We map locations, define the sample, plan routes, and estimate timelines and costs — before a single interview begins.
2
Questionnaire on Tablet
We program your survey for tablet with validation, skip logic, photo capture, and GPS tagging built in.
3
Interviewer Briefing
Field team is trained on the research topic, product handling, and respondent engagement techniques.
4
Fieldwork with Live Tracking
Interviews are conducted on location. We monitor progress, quotas, and quality daily — with GPS and audio verification.
5
Dataset & Evidence Pack
You receive the cleaned database, photos, GPS logs, and optionally an analytical report with strategic insights.
Frequently Asked Questions
How much does CAPI research in Poland cost?
Pricing starts from approximately PLN 80–150 per completed interview, depending on location, interview length, and logistical complexity. A 500-respondent project typically costs PLN 40,000–75,000 including all fieldwork, travel, and data delivery.
How long does a CAPI project take?
A standard project with 500 respondents takes 2–4 weeks. Concentrated studies in a single city can be faster. Timeline depends on geographic spread and target group availability.
Where can you conduct CAPI interviews?
Anywhere in Poland — respondent homes, retail stores, shopping malls, clinics, trade fairs, agricultural cooperatives, public offices. Our interviewer network covers all 16 voivodeships.
How do you verify interview quality?
Every interview is GPS-geolocated and time-stamped. Audio recording is available on request. Our supervisors conduct back-checks with respondents and review data for consistency patterns.
When should I choose CAPI over CATI or CAWI?
Choose CAPI when your study requires physical product presentation, in-context observation, reaching offline populations, or collecting photographic evidence. For everything else, CATI or CAWI will be faster and cheaper.
Can you show products during CAPI interviews?
Yes — this is CAPI's core strength. Interviewers can present physical products, packaging variants, shelf displays, prototypes, and printed materials. We handle logistics for product storage and transport to field locations.
Is CAPI suitable for sensitive topics?
For topics like personal finances, health habits, or political views, the interviewer's presence may trigger socially desirable responses. In those cases, we recommend anonymous CAWI surveys. We will always advise the method that fits your research question best.
Industry Sources & Standards
External sources and industry organizations related to this research method:
Related Solutions
This method is frequently used in the following research solutions: