Research Types

Quantitative Research

Collecting empirical data from large respondent groups. Perfect for identifying trends, preferences, and behaviors.

Qualitative
01 CATI Research Computer-assisted telephone interviews in our own call centre. Ideal for large samples, controlled fieldwork and fast turnaround.
02 Online Panel Online surveys conducted on our proprietary NPB Panel with 75,500+ verified respondents in Poland.
03 CAPI Research Face-to-face interviews using tablets. Suitable for complex scenarios, observation and visual material presentation.
04 Hall Tests Research in a controlled environment. Product, packaging and advertising material testing with target consumers.
05 CASI Research Self-administered surveys on a tablet or kiosk. Maximum honesty and privacy for sensitive topics.
06 Mystery Shopper Trained mystery customers assessing service quality. Retail, branch and customer experience audits.
07 CLT Research Central Location Tests for products in a dedicated research location under controlled conditions.
08 Product Testing Consumer testing of usability, taste, design, packaging and product functionality before launch.
09 Car Clinics Specialist automotive research for vehicle design, ergonomics and competitive positioning.
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