How can a sponsorship study help a company?

A sponsorship study can help a company understand how it can use sponsorship to increase brand awareness, boost brand trust, build lasting relationships with customers and increase brand recognition.

What data is the sponsorship study based on?

Sponsorship research is based on a wide variety of data, such as customer interviews, surveys, observations, quantitative and qualitative research, social media data and demographics.

How long does a sponsorship study take?

The length of a sponsorship study depends on many factors, such as the size of the project, the scope of the study and the number of variables. It usually lasts from several weeks to several months.

Is sponsorship research expensive?

The cost of a sponsorship study depends on many factors, such as the size of the project, the number of variables and the scope of the study. Costs can range from a few hundred to several thousand zlotys.

How often should sponsorship surveys be performed?

It is recommended to conduct sponsorship surveys at least once a year. This will allow the company to monitor the effectiveness of sponsorship strategies and adjust them to match changing market needs.

» Sponsorship Research Agency in Poland

What is sponsorship research?

Sponsorship research is market research aimed at providing clients with valuable insights and strategic solutions to enhance business relationships and improve decision-making. Our team’s extensive knowledge in global sponsorships allows us to assist clients in interpreting research results effectively and making informed decisions. The study includes analysis of audience, sponsor, brand, product, advertising campaign and sponsorship event data. The study also includes analysis of credibility, impact and image. The study can help determine which activities are effective and which are not, and how companies can use sponsorship to increase brand trust.

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Sponsorship Impact on a Business

Sponsorship impact refers to the measurable effects of a sponsorship on a brand’s business objectives, such as increased brand awareness, sales, and customer engagement. Understanding sponsorship impact is crucial for businesses to evaluate the effectiveness of their sponsorship investments and make informed decisions about future partnerships. By measuring sponsorship impact, companies can identify areas of improvement, optimize their sponsorship strategies, and maximize their return on investment (ROI). This insight allows brands to fine-tune their marketing efforts, ensuring that every sponsorship dollar is well spent and contributes to the overall success of the business.

Measuring Sponsorship Effectiveness

Measuring sponsorship effectiveness involves tracking and analyzing key performance indicators (KPIs) that align with the brand’s objectives. Common KPIs include brand awareness, social media engagement, website traffic, sales, and customer acquisition. By monitoring these metrics, businesses can assess the success of their sponsorship initiatives and make data-driven decisions to improve their sponsorship strategies. This approach not only helps in understanding the immediate impact of sponsorships but also provides a long-term view of how these partnerships contribute to the brand’s growth and market presence.

Quantifying Sponsorship ROI

Quantifying sponsorship ROI involves calculating the financial return on investment of a sponsorship. This can be done by tracking sales, revenue, and customer acquisition costs, and comparing them to the costs of the sponsorship. By quantifying sponsorship ROI, businesses can evaluate the financial effectiveness of their sponsorship investments and make informed decisions about future partnerships. This financial insight is essential for justifying sponsorship expenditures and ensuring that they deliver tangible benefits to the company’s bottom line.

Application of sponsorship research

The market research industry is concerned with studying and analyzing the impact of sponsorship on marketing and sales. Sponsorship research is an important part of marketing strategy, as it will help to understand how a company can get the maximum return from a sponsorship campaign by analyzing sponsorship strategies and events. Researching various markets is crucial to maximize sponsorship opportunities and ensure strategic alignment with best practices. Sponsorship studies are conducted for a variety of purposes, including determining the effectiveness of sponsorships, selecting sponsorship partners and optimizing partnership strategies. These surveys are important for companies because they help identify the audiences to which sponsorship campaigns should be targeted, as well as determine the impact of sponsorships on a company’s bottom line. These studies include both surveys and analysis of historical data. These surveys are conducted using a variety of tools, including telephone interviews, online surveys and observational studies.

Sponsorship survey implementation process

The implementation of a sponsorship survey is a process that should be preceded by careful preparation and consideration of all the issues involved in conducting such a survey. Support from customer service and resources provided during the survey process is crucial for its success. Collaborating with a partner like SponsorUnited can help navigate the partnerships landscape effectively, maximizing outreach and activation efforts. First of all, in order to conduct an effective survey, it is necessary to accurately determine the purpose of the survey and choose the appropriate method of measurement. A sponsorship survey can use various techniques, such as CATI (Computer Assisted Telephone Interviewing), CAWI (Computer Assisted Web Interviewing) or focus groups. Another important part of preparing for the survey are issues related to determining the target of respondents. It is necessary to determine what target groups will be covered by the survey and what information should be obtained from respondents. Then you need to prepare the questions, which should be properly structured to ensure the reliability of the results. Depending on the method of measurement chosen, it is necessary to prepare a list of respondents, a script for a telephone interview or an online survey. The next step is to implement the survey.

Need sponsorship research?

Fieldstat offers professional sponsorship research services. With the help of Our offer you will study the effectiveness of advertising and sponsorship for various industries. The research includes market research, usability research, social responsibility research and consumer preference research. Fieldstat’s team is made up of a highly qualified, experienced team of specialists who provide fast and effective sponsorship research. The company also offers strategic consulting and assistance in the preparation of survey results.

Leveraging Data for Informed Sponsorship Decisions

Data plays a critical role in informed sponsorship decisions. By analyzing data on sponsorship impact, effectiveness, and ROI, businesses can gain valuable insights into the performance of their sponsorship initiatives. This data can be used to identify areas of improvement, optimize sponsorship strategies, and maximize ROI. Additionally, data can help businesses to better understand their target audience, track changes in market trends, and stay ahead of the competition. Leveraging data effectively ensures that sponsorship decisions are based on solid evidence, leading to more successful and impactful sponsorship campaigns.

Sponsorship Research Agency in Poland