Sponsorship research is market research aimed at understanding the effectiveness and efficiency of sponsorship. The study includes analysis of audience, sponsor, brand, product, advertising campaign and sponsorship event data. The study also includes analysis of credibility, impact and image. The study can help determine which activities are effective and which are not, and how companies can use sponsorship to increase brand trust.
The market research industry is concerned with studying and analyzing the impact of sponsorship on marketing and sales. Sponsorship research is an important part of marketing strategy, as it will help to understand how a company can get the maximum return from a sponsorship campaign. Sponsorship studies are conducted for a variety of purposes, including determining the effectiveness of sponsorships, selecting sponsorship partners and choosing an appropriate budget. These surveys are important for companies because they help identify the audiences to which sponsorship campaigns should be targeted, as well as determine the impact of sponsorships on a company’s bottom line. These studies include both surveys and analysis of historical data. These surveys are conducted using a variety of tools, including telephone interviews, online surveys and observational studies.
The implementation of a sponsorship survey is a process that should be preceded by careful preparation and consideration of all the issues involved in conducting such a survey. First of all, in order to conduct an effective survey, it is necessary to accurately determine the purpose of the survey and choose the appropriate method of measurement. A sponsorship survey can use various techniques, such as CATI (Computer Assisted Telephone Interviewing), CAWI (Computer Assisted Web Interviewing) or focus groups. Another important part of preparing for the survey are issues related to determining the target of respondents. It is necessary to determine what target groups will be covered by the survey and what information should be obtained from respondents. Then you need to prepare the questions, which should be properly structured to ensure the reliability of the results. Depending on the method of measurement chosen, it is necessary to prepare a list of respondents, a script for a telephone interview or an online survey. The next step is to implement the survey.
Fieldstat offers professional sponsorship research services. With the help of Our offer you will study the effectiveness of advertising and sponsorship for various industries. The research includes market research, usability research, social responsibility research and consumer preference research. Fieldstat’s team is made up of a highly qualified, experienced team of specialists who provide fast and effective sponsorship research. The company also offers strategic consulting and assistance in the preparation of survey results.
A sponsorship study can help a company understand how it can use sponsorship to increase brand awareness, boost brand trust, build lasting relationships with customers and increase brand recognition.
Sponsorship research is based on a wide variety of data, such as customer interviews, surveys, observations, quantitative and qualitative research, social media data and demographics.
The length of a sponsorship study depends on many factors, such as the size of the project, the scope of the study and the number of variables. It usually lasts from several weeks to several months.
The cost of a sponsorship study depends on many factors, such as the size of the project, the number of variables and the scope of the study. Costs can range from a few hundred to several thousand zlotys.
It is recommended to conduct sponsorship surveys at least once a year. This will allow the company to monitor the effectiveness of sponsorship strategies and adjust them to match changing market needs.
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