Sponsorship research is market research aimed at understanding the effectiveness and efficiency of sponsorship. The study includes analysis of audience, sponsor, brand, product, advertising campaign and sponsorship event data. The study also includes analysis of credibility, impact and image. The study can help determine which activities are effective and which are not, and how companies can use sponsorship to increase brand trust.
The market research industry is concerned with studying and analyzing the impact of sponsorship on marketing and sales. Sponsorship research is an important part of marketing strategy, as it will help to understand how a company can get the maximum return from a sponsorship campaign. Sponsorship studies are conducted for a variety of purposes, including determining the effectiveness of sponsorships, selecting sponsorship partners and choosing an appropriate budget. These surveys are important for companies because they help identify the audiences to which sponsorship campaigns should be targeted, as well as determine the impact of sponsorships on a company’s bottom line. These studies include both surveys and analysis of historical data. These surveys are conducted using a variety of tools, including telephone interviews, online surveys and observational studies.