Public opinion research is the process of gathering information about people’s views on a particular topic. This process can involve the use of various techniques, such as surveys, interviews, observations and other research tools. The results of opinion polls are often used for policy-making, marketing, management, research and other purposes. Opinion polls are an important tool for helping institutions and organizations understand people’s needs and desires.
An opinion poll is used to gain information about people’s opinions, attitudes, beliefs and behavior regarding a specific topic or issue. It can be used by a variety of entities, such as: Government: Governments commission opinion polls , to better learn the opinions of their citizens on various public policies, programs and projects Companies: Companies commission opinion surveys , to better learn about consumers’ opinions on their products, services, or brand Non-governmental organizations: NGOs commission opinion polls , to get a better idea of opinions on various health, environmental, or human rights issues Media: Media outlets commission opinion polls to get a better idea of opinions on various events, or to prepare journalistic material Universities: Universities often commission opinion polls to obtain data for academic research, or as part of a research project. Opinion polling can be carried out through a variety of methods, such as surveys, interviews, or online data analysis. All this is done to find out people’s opinions, attitudes, beliefs and behavior regarding a given topic.