IT Market Research Agency in Poland

Mapa Polski
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What is IT Market Research?

IT software is preferred by various Companies, acquiring information about the value of the IT software services market in Poland, developing according to the criteria indicated by the client, and reaching out to data of companies in various industries that use IT software in their IT infrastructure.

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Application of IT market research

IT market research is used to obtain information on the information technology market. Its purpose can be to analyze the market, segment the market, identify trends, forecast market growth, identify customer needs and expectations, and assess competition. It also involves competitive analysis to evaluate competition within specific industries. It can also be used by companies to make decisions on investment, product development and marketing strategy. IT market research services can be conducted through various methods, such as online surveys, interviews, focus groups, quantitative or qualitative research.

Market Analysis and Insights

Market analysis and insights are crucial components of market research, enabling businesses to make informed decisions and drive growth. A market research agency can provide actionable insights through various methods, including qualitative and quantitative research, focus groups, and in-depth interviews. By analyzing market trends, consumer behavior, and competitor activity, businesses can identify opportunities and challenges, and develop effective marketing strategies. Market analysis and insights can also help businesses to segment their target audience, understand their needs and preferences, and develop products and services that meet their demands. This comprehensive approach ensures that businesses stay ahead of the competition and are well-equipped to adapt to changing market dynamics.

Consumer Research and Behavior

Consumer research and behavior are critical aspects of market research, as they help businesses to understand their target audience and develop effective marketing strategies. Consumer research involves gathering data on consumer behavior, preferences, and attitudes through methods such as surveys, focus groups, and online polls. By analyzing consumer behavior, businesses can identify trends and patterns, and develop products and services that meet their needs. Consumer research can also help businesses to understand how consumers interact with their brand, and develop strategies to improve customer engagement and loyalty. This deep understanding of consumer behavior is essential for creating marketing campaigns that resonate with the target audience and drive business success.

Business Growth and Development

Business growth and development are critical components of market research, as they enable businesses to identify opportunities and challenges, and develop effective strategies to drive growth. A market research agency can provide actionable insights and recommendations to help businesses develop and implement effective growth strategies. By analyzing market trends, consumer behavior, and competitor activity, businesses can identify opportunities to expand their market share, develop new products and services, and improve their competitive position. Business growth and development can also involve identifying new markets, developing strategic partnerships, and improving operational efficiency. With the right market research, businesses can navigate the complexities of the market and achieve sustainable growth.

Methods of implementing qualitative and quantitative research in IT market research

There are a number of methods for implementing IT market research, including qualitative and quantitative recruitment to ensure relevant and representative sampling:

  • Surveys: Surveys are one of the most commonly used market research methods. They can be conducted online or on paper. Surveys allow you to collect data from a wide range of respondents.
  • Interviews: Interviews provide a deeper insight into the opinions and attitudes of respondents. They can be conducted in an individual or group format.
  • Discussion groups: Focus groups allow the collection of information through group discussions. This method is particularly useful for consumer research.
  • Quantitative survey: A quantitative survey involves collecting numerical data using statistical methods. It allows to obtain information on the scale of the phenomenon under study.
  • Qualitative research: qualitative research involves collecting data in the form of text or images. Allows to obtain information on the motives and attitudes of respondents.
  • Market data analysis: Market data analysis involves analyzing data from various sources, such as industry reports, newspaper articles, financial data, etc.
  • Competitor analysis: Competitor analysis involves collecting and analyzing information on competitors, including products, services, prices, marketing strategies, etc.
  • Internet data analysis: Internet data analysis involves collecting and analyzing information from various online sources, such as online forums, social media, customer reviews, etc.

The method to choose depends on the research objectives, budget and availability of respondents.

Fieldstat offers comprehensive IT market research that is reliable and takes into account all aspects of traditional market research services. The company uses a wide range of survey and interview tools, including group discussions and observations. Their professional researchers can help you gather data, interpret the results and draw conclusions. Fieldstat also offers support in preparing reports and presentations from survey results. If you need IT market research, enlist Fieldstat’s help to get the best results.

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Fieldstat offers comprehensive IT market research that is reliable and takes into account all aspects of the survey. The company uses a wide range of survey and interview tools, including group discussions and observations. Their professional researchers can help you gather data, interpret the results and draw conclusions. Fieldstat also offers support in preparing reports and presentations from survey results. If you need IT market research, enlist Fieldstat’s help to get the best results.

Who commissions IT market research?

IT market research can be commissioned by different types of organizations and companies, including market research companies. Market research agencies specializing in IT market research can commission studies for different types of organizations.

  • Technology companies: Technology companies, such as software and hardware manufacturers, commission market research to better understand customer needs and expectations and identify industry trends.
  • Enterprises in other industries: Enterprises in other industries, such as trading or service companies, and those needing insights from healthcare professionals, commission IT market research to better understand the information technology market and identify new business opportunities.
  • Government institutions: Government institutions may commission IT market research to better understand the information technology market and identify potential threats to national security.
  • Academic institutions: Academic institutions can commission IT market research to learn about new trends and technology solutions to improve their research and development.
  • Research agencies: Research agencies specializing in IT market research can commission studies for different types of organizations.

The path of cooperation to start IT market research

This is how you can work with us
1
RFQ
Contact Us by phone or email, in further steps we will guide you through the implementation process.
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2
Fieldwork
We will build a research methodology tailored to the project, implement the survey, and handle the analysis.
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3
Statistics
You will receive a comprehensive report on the survey that solves your methodological problem.

Let's talk about your project

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