Fashion and clothing is increasingly important in the market , people of all ages are increasingly concerned about looking good. Fashion trends and the apparel industry in general are given Polish seasonal surveys, these are extremely competitive fields therefore it is necessary to check the level of satisfaction of customers buying goods from a particular company and offer specific outfits based on this. The value of the Polish apparel market was more than 13.1 billion euros in 2019. The market has grown rapidly, and the coronavirus pandemic is only slowing it down a bit (from 11.6% in 2019 to 9.4% in 2020). Estimates indicate that the market was worth €14.4 billion in 2020. Demand for clothing is strong, and particularly among the younger generation, who are eager to buy clothes that fit in with trends. According to research, in 2018, the rate of apparel sales in the United States was about $200 billion, accounting for about 60% of the total sales volume in the fashion and apparel sector. In Europe, the situation is similar, as the apparel sales rate on the continent is about 200 billion euros. A study of the fashion and apparel market shows that a clear growth can be observed in the apparel sector over the past five years. According to a report prepared by Deloitte in 2019, the value of the apparel market was about $2.5 trillion, and the sales value increased by about 5% compared to the previous year. It is worth noting that this growth is noticeable worldwide, and especially in Europe, which is one of the most important apparel markets. In addition, the study found that the growth in the apparel sector is essentially due to the growth of e-commerce. E-commerce now accounts for about 20-25% of all sales in the fashion and apparel industry. Over the past five years, the growth of online sales in the fashion sector has been about 15-20%, and in Europe the growth is even higher. This is due to the fact that consumers are increasingly willing to use the Internet to buy clothes, which greatly increases the popularity of e-commerce. Fashion and apparel market research shows that growth in the apparel sector is evident worldwide. Apparel companies and brands need to stay abreast of current trends in order to compete effectively in the market. The growth of e-commerce makes the fashion and apparel market more volatile and dynamic than ever before.