Germany is the largest market in Europe, with sales volumes of more than 10 billion euros. Germany is also the largest importer of farm equipment, as it imports more than 6 billion euros a year. The second largest market in Europe is France, which generated more than €5 billion in farm equipment sales in 2017. Germany and France are also the largest exporters of farm equipment, with volumes of more than €2 billion and €1.3 billion, respectively. To understand trends in home furnishings purchases, it is also necessary to examine the retail market. According to Eurostat, the retail market in Europe generated more than €8 billion in revenue in 2017. The largest retail markets in Europe are France, Germany and the UK, with combined sales of more than €5 billion. Market research on household furnishings is very important to understand consumer needs and expectations. According to Eurostat data, the number of farm equipment transactions in Europe totaled nearly 100 million in 2017, with more than 50 million of them in the retail market. This increase is a result of increased demand for these products and higher prices.

Farm equipment market research is important for a number of reasons. First of all, they allow you to tailor your products to your customers’ needs and expectations. It is useful to know what appliances and equipment are currently popular and which are not. Thus, researching the farm equipment market allows you to increase profits and reduce costs. According to research conducted in 2020 by Global Market Insights, the farm equipment market grew by 7.2% compared to 2019. It is expected to grow another 9.2% in 2021. According to the report, household furnishings accounted for 7% of the value of the total home furnishings market in 2020. The increase is likely due to rising affluence in many regions of the world. Increased affluence in many countries means that people have more opportunities to purchase better household furnishings, which in turn drives market growth. On the one hand, the increase in the cost of living may be a barrier to the growth of the farm equipment market. However, given the potential of the market, there are still many opportunities to use it to increase profits for companies that offer products in this field. Therefore, detailed research should be conducted to get a good understanding of the farm equipment market. Companies should analyze market trends and understand customer needs. It is important to understand which products are most in demand and which are most overlooked. This will allow companies to effectively adjust their products to meet the needs and expectations of consumers.

The analysis of the farm equipment market through the CATI (Computer Assisted Telephone Interviewing) and CAWI (Computer Assisted Web Interviewing) methods provides quick and reliable insights into consumer preferences. The CATI/CAWI survey of 3,000 people yielded some interesting results. It turned out that the main motive for purchases is savings. As many as 71% of respondents answered that their decisions are based on looking for cheaper solutions. Among consumer preferences, it was also particularly important to choose quality products, as as many as 77% of consumers said they make their choice because of quality. According to the survey, consumers also choose farm equipment products based on environmental considerations. As many as 60% of those surveyed choose products that are environmentally friendly. In addition, the results show that consumers highly value convenience. As many as 78% of respondents believe that it is important for products to be easy to use and convenient. CATI/CAWI methods make it possible to obtain detailed information in a short period of time and verify key trends among consumers.