Germany is the largest market in Europe, with sales volumes of more than 10 billion euros. Germany is also the largest importer of farm equipment, as it imports more than 6 billion euros a year. The second largest market in Europe is France, which generated more than €5 billion in farm equipment sales in 2017. Germany and France are also the largest exporters of farm equipment, with volumes of more than €2 billion and €1.3 billion, respectively. To understand trends in home furnishings purchases, it is also necessary to examine the retail market. According to Eurostat, the retail market in Europe generated more than €8 billion in revenue in 2017. The largest retail markets in Europe are France, Germany and the UK, with combined sales of more than €5 billion. Market research on household furnishings is very important to understand consumer needs and expectations. According to Eurostat data, the number of farm equipment transactions in Europe totaled nearly 100 million in 2017, with more than 50 million of them in the retail market. This increase is a result of increased demand for these products and higher prices.