Durable goods research is the process by which people collect, analyze and interpret information about durable goods such as furniture, home appliances, cars, etc. This can be done through various methods, such as market research, surveys and polls, focus groups, case studies, as well as through direct observation and field research.
Durable goods research can be used for many different purposes and situations. Developing new products: Companies can conduct research to understand consumer needs and preferences to help them develop new products or improve existing ones. Evaluating advertising effectiveness: Surveys can be used to evaluate the effectiveness of advertising, such as by gathering consumers’ opinions on how advertising has influenced their purchasing decisions. Market analysis: Durable goods research can be used to analyze the market, such as determining market size, price structure and market trends. Product quality assessment: Companies can conduct a survey to assess the quality of their products and see if they meet consumer expectations. Customer satisfaction survey: A durable goods survey can be used to study customer satisfaction with products or services purchased, which will help a company improve the quality of its products and services.