Automotive market research

Mapa Polski
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Market research in the automotive industry is a very important factor because it is one of the pillars of the European economy. Thanks to innovative research techniques, we provide ample access and quick execution of surveys that present a balanced picture of the automotive industry market. These analyses often refer to the global dimension of the industry. Conducting comprehensive market analyses in the automotive industry undoubtedly helps you make strategic decisions and increase your share in the industry to a great extent.

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Application of automotive market research

Automotive market research is used to obtain information on consumer needs, preferences and behavior related to vehicles. It can be used by car manufacturers, distributors, dealers, brands that broker cars, as well as by financial and government institutions. Automotive market research can help companies to: Identify customer needs and preferences, which allows them to tailor their product and service offerings Evaluate the company’s competition and market position Identify trends and changes in the automotive market Plan and execute marketing strategy Monitor the effectiveness of advertising activities Analyze the market potential for new products or services.

Methods of implementing the automotive market survey

There are many methods of implementing automotive market research, below are some examples: Surveys: Surveys are one of the most commonly used market research methods. They can be conducted both on paper and online. Surveys allow us to obtain detailed data on consumer preferences, needs and behavior. Interviews: Interviews allow for the acquisition of more detailed and deeper information on consumer needs and preferences. They can be conducted either face-to-face (e.g., during a visit to a car dealership), or over the phone or online. Observation: Observation involves direct observation of consumer behavior, such as during driving tests or while viewing cars at a car dealership. Data analysis: Data analysis allows the processing and interpretation of data obtained from various sources, such as market reports, demographic data or sales records. Focus groups: Focus groups involve conducting group interviews with consumers. This is a method for gaining a deeper understanding of consumer preferences and needs, as well as finding out opinions on new products or services.

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Fieldstat offers comprehensive automotive market research that is reliable and takes into account all aspects of the survey. The company uses a wide range of survey and interview tools, including group discussions and observations. Their professional researchers can help you gather data, interpret the results and draw conclusions. Fieldstat also offers support in preparing reports and presentations of survey results. If you need automotive market research, enlist Fieldstat’s help to get the best results.

Who commissions automotive market research?

Automotive market research can be commissioned by various entities related to the automotive industry, such as: automobile manufacturers: Automobile manufacturers can commission market research to better understand consumer needs and preferences, as well as to identify trends and changes in the automotive market. Distributors: Automobile distributors can commission market research to better understand consumer needs and preferences, as well as identify trends and changes in the automotive market. Dealers: Dealers can commission market research to better understand consumer needs and preferences, and to better tailor their offerings. Car sales intermediary brands: Car intermediary brands can commission market research to better understand consumers’ needs and preferences and better tailor their offerings. Financial institutions: Financial institutions can commission automotive market research to better understand consumers’ needs and preferences and better tailor their offerings to their needs. Government: The government can commission automotive market research to better understand the needs and preferences of consumers and to better tailor its automotive policies.

The path of cooperation

This is how you can work with us
1
RFQ
Contact Us by phone or email, in further steps we will guide you through the implementation process.
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2
Fieldwork
We will build a research methodology tailored to the project, implement the survey, and handle the analysis.
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3
Statistics
You will receive a comprehensive report on the survey that solves your methodological problem.

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