There are many methods of implementing automotive market research, below are some examples: Surveys: Surveys are one of the most commonly used market research methods. They can be conducted both on paper and online. Surveys allow us to obtain detailed data on consumer preferences, needs and behavior. Interviews: Interviews allow for the acquisition of more detailed and deeper information on consumer needs and preferences. They can be conducted either face-to-face (e.g., during a visit to a car dealership), or over the phone or online. Observation: Observation involves direct observation of consumer behavior, such as during driving tests or while viewing cars at a car dealership. Data analysis: Data analysis allows the processing and interpretation of data obtained from various sources, such as market reports, demographic data or sales records. Focus groups: Focus groups involve conducting group interviews with consumers. This is a method for gaining a deeper understanding of consumer preferences and needs, as well as finding out opinions on new products or services.