Automotive market research

Automotive market research is used to obtain information on consumer needs, preferences and behavior related to vehicles. It can be used by car manufacturers, distributors, dealers, brands that broker cars, as well as by financial and government institutions. Automotive market research can help companies to: Identify customer needs and preferences, which allows them to tailor their product and service offerings Evaluate the company’s competition and market position Identify trends and changes in the automotive market Plan and execute marketing strategy Monitor the effectiveness of advertising activities Analyze the market potential for new products or services.

There are many methods of implementing automotive market research, below are some examples: Surveys: Surveys are one of the most commonly used market research methods. They can be conducted both on paper and online. Surveys allow us to obtain detailed data on consumer preferences, needs and behavior. Interviews: Interviews allow for the acquisition of more detailed and deeper information on consumer needs and preferences. They can be conducted either face-to-face (e.g., during a visit to a car dealership), or over the phone or online. Observation: Observation involves direct observation of consumer behavior, such as during driving tests or while viewing cars at a car dealership. Data analysis: Data analysis allows the processing and interpretation of data obtained from various sources, such as market reports, demographic data or sales records. Focus groups: Focus groups involve conducting group interviews with consumers. This is a method for gaining a deeper understanding of consumer preferences and needs, as well as finding out opinions on new products or services.

Automotive market research can be commissioned by various entities related to the automotive industry, such as: automobile manufacturers: Automobile manufacturers can commission market research to better understand consumer needs and preferences, as well as to identify trends and changes in the automotive market. Distributors: Automobile distributors can commission market research to better understand consumer needs and preferences, as well as identify trends and changes in the automotive market. Dealers: Dealers can commission market research to better understand consumer needs and preferences, and to better tailor their offerings. Car sales intermediary brands: Car intermediary brands can commission market research to better understand consumers’ needs and preferences and better tailor their offerings. Financial institutions: Financial institutions can commission automotive market research to better understand consumers’ needs and preferences and better tailor their offerings to their needs. Government: The government can commission automotive market research to better understand the needs and preferences of consumers and to better tailor its automotive policies.