Sensory testing is a research process that involves evaluating products using the senses – sight, touch, taste and smell. These evaluations are performed by a group of researchers to determine the quality of products and their appeal to consumers. Sensory tests are widely used in the food and pharmaceutical industries to test new products, product quality and composition. They are also used in market research to study consumer preferences for products and services.
Sensory research is an important part of market research that aims to understand consumer preferences, impressions, attitudes toward a product and overall perceptions. Sensory studies are designed to determine how a product tastes, looks and smells. They also aim to determine whether a product is of acceptable quality and how consumers rate it. These tests are often used to determine what product features consumers prefer and whether they are in line with the manufacturer’s stated goals. Sensory testing is conducted through a test panel, which consists of selected individuals who are chosen for their ability to evaluate a product in terms of quality, taste, appearance and smell. Test panel members are usually specially trained to have the ability to evaluate products based on specific criteria. The purpose of sensory testing is to draw conclusions about how a product is perceived by consumers and what level of satisfaction it delivers.