The methods for implementing market segmentation studies depend on the type of data a company wants to study and the goals it has set for itself. Here are some examples of methods that can be used to implement market segmentation research: Demographic data analysis: An analysis of demographic data, such as age, gender, education level or income, can be conducted to determine the differences between different groups of customers. Geographic data analysis: Geographic data analysis, such as the location or size of the city where customers live, can also be conducted to better understand the differences between groups. Behavioral data analysis: Consumer behavior, such as purchase frequency or spending, can also be examined to better understand the preferences of different customer groups. Psychographic data analysis: Psychographic research, such as surveys or interviews, can also be conducted to learn about the motivations, attitudes and values of different customer groups. Analysis of data from other sources: You can also use data available from other sources, such as data files from government offices or institutions, or data collected by other companies or organizations.