Segmentation research

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Market segmentation research is the process by which a market is divided into smaller groups with similar characteristics and needs. It involves analyzing demographic, geographic, behavioral and psychographic data to determine which groups of customers are most receptive to particular products or services. The purpose of market segmentation research is to enable companies to target their marketing efforts more effectively and better tailor their offerings to meet customer needs.

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Application of market segmentation research

Market segmentation research is particularly useful for companies because it allows them to better understand the needs and preferences of different groups of customers and better tailor their offerings to their requirements. Applications of market segmentation research: Targeting marketing: Companies can use the results of market segmentation research to better target their marketing and advertising efforts to reach specific groups of customers. Customizing products and services: Market segmentation research allows companies to better tailor their products and services to the needs and preferences of different customer groups. Getting to know the competition: Market segmentation studies can help companies better understand what products and services their competitors offer and what customer groups they serve. Planning for growth: The results of market segmentation studies can also be used by companies to plan for growth and expansion into new markets.

Methods of implementing market segmentation studies

The methods for implementing market segmentation studies depend on the type of data a company wants to study and the goals it has set for itself. Here are some examples of methods that can be used to implement market segmentation research: Demographic data analysis: An analysis of demographic data, such as age, gender, education level or income, can be conducted to determine the differences between different groups of customers. Geographic data analysis: Geographic data analysis, such as the location or size of the city where customers live, can also be conducted to better understand the differences between groups. Behavioral data analysis: Consumer behavior, such as purchase frequency or spending, can also be examined to better understand the preferences of different customer groups. Psychographic data analysis: Psychographic research, such as surveys or interviews, can also be conducted to learn about the motivations, attitudes and values of different customer groups. Analysis of data from other sources: You can also use data available from other sources, such as data files from government offices or institutions, or data collected by other companies or organizations.

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Fieldstat offers comprehensive market segmentation research that is reliable and takes into account all aspects of the survey. The company uses a wide range of survey and interview tools, including group discussions and observations. Their professional social researchers can help you gather data, interpret the results and draw conclusions. Fieldstat also offers support in preparing reports and presentations of survey results. If you need social research, enlist Fieldstat’s help to get the best results.

Who commissions market segmentation studies?

Market segmentation studies are often commissioned by companies that want to better understand the needs and preferences of their customers and better tailor their offerings to their requirements. Individuals or institutions that may commission market segmentation studies: Manufacturing companies: Manufacturing companies often commission market segmentation studies to better understand their customers’ preferences and customize their products. Service companies: Service companies may also commission market segmentation studies to better understand customer preferences and customize their services. Government institutions: Government institutions, such as ministries or agencies, can also commission market segmentation studies to learn about the preferences of different customer groups for specific services or products. Non-profit organizations: Non-profit organizations, such as foundations or associations, may also commission market segmentation studies to better understand the preferences and needs of specific customer groups for their activities. Advertising agencies: Advertising agencies can also commission market segmentation studies to better understand the preferences and needs of customers and target their advertising efforts more effectively.

Frequently asked questions

How long does a segmentation study take?

Typically, segmentation studies take from several weeks to even a year of time. It all depends on the size of the project and the complexity of the subject matter.

What are the types of segmentation studies?

Types of segmentation research include interview research, surveys, market observation, data analysis, scientific research, research using artificial intelligence techniques and others.

What data is needed to conduct a segmentation study?

To conduct segmentation studies, you need demographic data, consumer preferences and information on purchasing behavior.

What tools are used in segmentation research?

Tools used in segmentation research include data analysis software, report generation tools, data visualization tools and data collection and analysis tools.

What are the types of segmentation studies?

Types of segmentation research include interview research, surveys, market observation, data analysis, scientific research, research using artificial intelligence techniques and others.

The path of cooperation

This is how you can work with us
1
RFQ
Contact Us by phone or email, in further steps we will guide you through the implementation process.
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2
Fieldwork
We will build a research methodology tailored to the project, implement the survey, and handle the analysis.
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3
Statistics
You will receive a comprehensive report on the survey that solves your methodological problem.

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