Neuromarketing is an advanced field of marketing that uses neuro-observation and neuromedical research techniques to understand how people respond to products, services, brands and advertising. These techniques allow researchers to look at reactions at the subconscious level to better understand and predict customer behavior.
Neuromarketing is a field of marketing that uses methods of neuropsychology, neurophysiology and neuroengineering to better understand consumer behavior and their reactions to various marketing stimuli. The application of neuromarketing involves the use of methods such as brain testing, facial analysis, brainwave recording, etc. to identify consumers’ automatic responses to various advertising and marketing stimuli. Through neuromarketing, it is possible to better understand why people respond to certain stimuli in certain ways, allowing marketing strategies to be better tailored to consumer needs and preferences.