Market analysis execution methods are tools and techniques used to collect and analyze market, product, consumer and competitive data. The most commonly used methods for implementing market analysis include: Surveys – is a tool to collect information from consumers through closed or open-ended questions. Surveys can be conducted through paper questionnaires, electronic questionnaires or phone calls. Interviews – is a form of research that involves interviewing selected individuals to learn about their opinions, needs and preferences. Interviews can be conducted both in person and by telephone or instant messaging. Focus groups – is a research method involving a meeting of several people (usually 6 to 10) who are representative of the target group under study. During the meeting, the moderator asks questions about the issue under study and records the discussion. Market data analysis – is a method of analyzing market data, such as prices, sales, market shares, consumer structure, etc. Analysis of market data allows you to better understand the market situation and draw conclusions about marketing activities.