Distribution channel research is the process of collecting and analyzing information on how products or services are delivered to end users. The goal is to find the most effective means of distribution to ensure the greatest return on investment.
Distribution channel studies can be used to: Determine the optimal distribution channels for a given product or service. Improve the efficiency of existing distribution channels. Increase distribution reach by expanding the distribution network. Reduce distribution costs by selecting more efficient channels. Increase customer satisfaction by improving product or service availability. Improve communication with customers by better understanding their preferences regarding distribution method.