The process of implementing corporate image research can vary depending on the company conducting it and the type of research being done. In general, the process may include the following steps: Determining the objectives and research questions: to begin with, it is necessary to determine what information we want to get from the research and what questions we want to ask. Selecting a research method: there are many different research methods, such as surveys, interviews, focus groups, etc. You should choose the one that best answers the questions posed and meets the objectives of the study. Preparation of research tools: if we have chosen a method that requires interviews or focus groups, appropriate questions and questionnaires should be prepared. If we have chosen a survey, it should be prepared and checked for logical and grammatical correctness. Data collection: once the research tools have been prepared, they should be implemented and data collected. This may include conducting interviews or focus groups, sending out surveys, etc. Data analysis: once the data has been collected, it should be analyzed and conclusions drawn. This may include counting responses, creating tables and charts, etc. Reporting the results: at the end, a report should be created containing the results of the research and the conclusions that resulted from it. This report can be presented to the client or published in another form.