Central Location Test (CLT) is a type of marketing research that involves conducting group sessions focusing on a product or service at a single location. A CLT survey is designed to examine consumer opinions, attitudes and behaviors about a product or service in order to obtain objective feedback from simultaneous groups of respondents. The survey is typically used to augment findings about a product or service obtained from other forms of research, such as surveys or market research.
CLT surveys are particularly useful for consumer products, such as food or cosmetics, which can vary in quality depending on where they are produced or distributed. A CLT survey allows for the collection of data on product quality at different locations, so that problems can be identified and corrected to improve product quality. What’s more, a CLT survey allows you to compare the quality of products from different locations to determine which are of the best quality. A CLT survey is also useful for companies that want to increase their online visibility. By conducting a CLT survey, companies can obtain data on the quality of their products or services, which can be used to create content for their website or social media. In summary, a CLT survey is an effective method for assessing the quality of products or services in different locations and conditions. With it, companies can identify and fix quality problems with their products, as well as increase the visibility of their brand by using the survey data to create marketing content.