CLT (Consumer LifeTime Value) studies allow you to determine the value a customer brings to your company over the lifetime of their relationship. They allow you to better understand your customers’ needs and expectations, and target your marketing efforts more effectively. Conducting CLT research at a company allows you to: identify the most important factors influencing the purchase decision and customer loyalty, better understand the needs and expectations of customers, which allows you to tailor your offer and services to their needs, better targeting of marketing activities, which allows you to more effectively attract new customers and retain regular customers, determine the projected customer value for the company, which allows you to determine the budget for marketing activities, identification of the most important market segments for the company, identification of the most important customer acquisition channels, It is worth remembering that retaining regular customers is much cheaper than acquiring new ones, so CLTs will allow you to more effectively maintain relationships with existing customers and acquire new ones. Therefore, if you want to get to know your customers better and tailor your offerings to their needs more effectively, conducting CLT research is crucial for the development of your business.