Tymbark Quantitative Research
Client
Tymbark
Methodology
CATI
Sample Size
1 067 respondents
Year
2022
About the Project
A nationwide CATI study for Tymbark (Maspex Group) reaching 1,067 Polish women, exploring beauty perception, health consciousness, and juice-consumption habits.
Challenges
- Building a representative female sample spanning age groups, regions, and socioeconomic backgrounds
- Navigating sensitive questions about beauty standards requiring interviewer empathy
- Granular cross-tabulation revealing statistically significant sub-segment differences
Results
High-quality data enabling Tymbark to deepen its understanding of the female consumer audience. Results were incorporated into marketing messaging and published on Tymbark’s corporate site.
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