RCI Bank Project
Client
Bank RCI
Methodology
Mixed methods
Sample Size
Quantitative + qualitative
Year
2024
About the Project
A mixed-methods study for RCI Banque (Renault Group) combining quantitative market sizing with qualitative IDIs and focus groups to map consumer demand for automotive financial products in Poland.
Challenges
- Blending quantitative breadth with qualitative depth into cohesive insight
- Operating at the intersection of consumer finance and the automotive sector
- Safeguarding sensitive financial and client-business data throughout
Results
Detailed market analyses and strategic recommendations that shaped both product-line development and client-communication strategy for RCI Banque.
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