Middle-Class Quality of Life Study
Client
UMK Toruń
Methodology
Sociological study
Sample Size
Representative
Year
2023
About the Project
A sociological study measuring quality of life among Poland’s middle class — examining satisfaction, aspirations, and lifestyle patterns using mixed methods: representative survey plus in-depth interviews.
Challenges
- Operationalising ‘middle class’ with robust criteria balancing income, education, and self-identification
- Capturing internal diversity of this broad socioeconomic group
- Accounting for macroeconomic shifts reshaping middle-income realities
Results
A nuanced portrait of middle-class life spotlighting high-satisfaction areas alongside unmet expectations — a resource for policymakers and businesses targeting this core consumer segment.
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