10,000 Surveys for Beko
Client
Beko
Methodology
CAWI
Sample Size
10 000 respondents
Year
2023
About the Project
A large-scale CAWI survey reaching 10,000 respondents for Beko — mapping consumer purchasing behaviour, brand perception, and decision drivers behind home-appliance purchases in Poland.
Challenges
- Collecting responses from 10,000 participants with layered demographic stratification
- Delivering actionable insight into purchase motivations and brand positioning
- Multi-tier response validation to screen out inconsistent questionnaires
Results
A 200-page strategic report identifying priority customer segments and their unmet needs. Beko applied findings to refine its product lineup — contributing to measurable brand awareness gains.
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